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Author Archive | Robertfarrell

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Best Social Media Campaigns 2014

Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands […]

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Brain For Business

Recently, I attended Brain For Business this is a new series of events at the Science Gallery, that explores the latest findings from neuroscience and psychology and applies them to the world of business and entrepreneurship. Hosted by Jess Kelly from Newstalk, the series will feature neuroscientist Shane O’Mara in […]

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7 Key Digital Marketing Trends for 2015

As we enter the second half of the 2010s, the buyer journey continues to evolve. Customers are no longer locked to desktops or laptops but can interact with companies and each other using various channels with M-Commerce and social media growing rapidly. Companies are fighting a content war and technology […]

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Mastering Social Media Marketing

Digital marketing is much more than social media or social media marketing, it is a very important element for large and small business alike. Social media is a catch all term of online platforms that allow the public to communicate with each other. In recent years, brands have entered the […]

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7 Traits of Effective Digital Enterprises

Technology allows many businesses to compete on an international playing field whether they use an eCommerce or full eBusiness model. For many to achieve strategic advantage, they must fully adapt their digital operations to become effective digital enterprises. Such transformation can take time, significant resources and impact on business operations […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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Get Behind the Guinness Gates

Guinness has never been one to shy away from using emotional appeals to cut through the noise of TV advertising with my old favorite surfer or swimmer adverts to the recent Sapeurs and wheelchair basketball adverts. Recently the historic St James gates were again used as the backdrop for the latest Guinness advert. The historic Guinness Gates […]

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Social media marketing tips

In this post I outline some social media marketing tips I learned after attending an excellent Digital Marketing and Social Media library talk organised by Dublin City Enterprise Board and presented by Noel Davidson in 2012. The room was packed full of people wanted to know how they can use […]

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Understanding social media users

Social media has revolutionized how people communicate with each other and how companies communicate with society. The most common social networks (SN) are Facebook, Twitter, LinkedIn, Youtube and Google+. Understand how people use SN can guide us when attracting and communicating with customers. This article is based on research conducted by […]

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Winning at Negotiations

There are many views and definitions of what negotiating is, for example: “Negotiating is the process of getting the best terms once the other side starts to act on their interest.” – On Negotiating by Mark H. McCormack. “Negotiating is… a means of achieving one’s goals in every relationship regardless […]

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Public speaking

Are you scared of public speaking or are excited by being in front of large audiences? You may be required to deliver a speech or message to journalists, shareholders or employees in the course of you business life. A well crafted speech can communicate a message clearly, add energy to […]

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How will you spend your marketing budget?

As you may be aware, there is a wealth of research from around Ireland and the world claiming that businesses are shifting their marketing spend away from traditional media towards online & social media marketing while others struggle to see its return on investment. The Marketing institute of Ireland have […]

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Market Research for Start-ups

Now that you have an idea for your business, it is time to examine whether it will work or not. Firstly, determine what you want to now. Your market research will help you build your business plan and test the feasibility of your idea by asking if you can build […]

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