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Author Archive | Suzanne Shaw

Building a relationship with the local media

Every county in Ireland has at least one local newspaper, with some having as much as five or six. Local newspapers continue to prevail despite the downturn, with an Ipsos MRBI survey (Oct 2011) showing that when compared year on year, readership of local newspaper titles is only marginally down […]

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Networking – Both online and off

Networking is one of the cornerstones of a successful business and career. People need to know who you are, what you do and more importantly, they should have a good opinion of you and your work. Successful networking can result in word of mouth recommendations, a trustworthy brand, reliable business […]

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Marketing your business online

Successful marketing is one of the cornerstones to a successful business, but according to 2020 Products approximately one third of clients consider leaving their accountant every year due to a lack of communication. The internet is one of the most powerful resources available to any business, yet the CPA Practice […]

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Top ten tips for social media

Social media is fast becoming on of the most important marketing tools within business. Here’s ten tips on how to maximise its use for yours. 1. Get a reaction Posts should provoke, educate or entertain, or even better, do all three. 2. Focus Stay focused on your brand and what […]

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The Whys and Hows of a Good Business Plan

A well-designed business plan is a roadmap to guide your business to its goals, but it also shows investors and lenders how you plan to develop and grow your company, writes Niall Byrne from CPA Ireland. There are two primary objectives to preparing a business plan. The first is external – […]

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Working from Home

Many entrepreneurs who wish to start their own practice often begin working from home until they find their feet and can afford the office space. There are many advantages to working from home. You can control your own schedule to suit your personal life, which is especially convenient for those […]

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