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Author Archive | Suzanne Shaw


Building a relationship with the local media

Every county in Ireland has at least one local newspaper, with some having as much as five or six. Local newspapers continue to prevail despite the downturn, with an Ipsos MRBI survey (Oct 2011) showing that when compared year on year, readership of local newspaper titles is only marginally down compared with national titles at -3.8pc. The retention of weekly newspapers is 5.9 days, with readers spending twice as long […]

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Mastering the airwaves – Radio interviews

There are a vast number of local radio stations around the country that have the potential to provide businesses with a great resource of untapped publicity and coverage. The latest figures from JNLR (March 2012) show that 85pc of Irish adults listen to the radio every day, with 58pc of them tuning into local or regional radio stations. In many areas of the country, particularly the south and west, local […]

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Networking – Both online and off

Networking is one of the cornerstones of a successful business and career. People need to know who you are, what you do and more importantly, they should have a good opinion of you and your work. Successful networking can result in word of mouth recommendations, a trustworthy brand, reliable business contacts that can aid the running of your day-to-day business and provide a source of information and support when you […]

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Marketing your business online

Successful marketing is one of the cornerstones to a successful business, but according to 2020 Products approximately one third of clients consider leaving their accountant every year due to a lack of communication. The internet is one of the most powerful resources available to any business, yet the CPA Practice Benchmarking Survey 2011 showed that only 60pc of CPA firms are using it in their marketing strategies. A recent study […]

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Top ten tips for social media

Social media is fast becoming on of the most important marketing tools within business. Here’s ten tips on how to maximise its use for yours. 1. Get a reaction Posts should provoke, educate or entertain, or even better, do all three. 2. Focus Stay focused on your brand and what you promote 3. Short ‘n sweet All updates should be kept as concise as possible. If your post is longer […]

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The Whys and Hows of a Good Business Plan

A well-designed business plan is a roadmap to guide your business to its goals, but it also shows investors and lenders how you plan to develop and grow your company, writes Niall Byrne from CPA Ireland. There are two primary objectives to preparing a business plan. The first is external – to obtain funding essential for the development and growth of the business. The second is internal – to provide a […]

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Working from Home

Many entrepreneurs who wish to start their own practice often begin working from home until they find their feet and can afford the office space. There are many advantages to working from home. You can control your own schedule to suit your personal life, which is especially convenient for those with young families or attending classes, and you can also dramatically lower your costs, with no rent and no need […]

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