Sometimes when you’re running a small business, you can’t afford to put a lot of time and effort into things like social media management. However, it’s still important to take advantage of these marketing opportunities, so most businesses devote at least a little time and energy to socializing with potential customers through various social networks. As we all know, time is money, so it makes sense to focus most of your efforts on popular networks while neglecting those seen as less impactful. Sadly, this approach could actually hurt your social media marketing efforts.
Formula – Find the right audience
Each individual social network is unique and the users of each site tend to speak different languages. The formula to social media marketing isn’t necessarily to find the most popular website and speak to the largest audience, it’s to find the right audience for your message and speak directly to the people who are most likely to respond to that message. Although sites like Facebook and Twitter are typically the first names that come to mind, you might be surprised to find that Pinterest can also be an important method for building your brand and improving business, as they appeal to a very specific and valuable demographic.
Visual products or services
As an image sharing site, Pinterest offers a lot of potential to businesses that are selling visual products or services. If you’re offering something that is visually appealing, you might just find that pins are more valuable and drive more sales than likes or tweets. If your small business is likely to benefit from a highly visual social network, then perhaps it’s time to find out how to become a Pinterest Warrior! With the help of this handy guide, you’ll find out why people use the site, what they use it for and how it can improve your small business. Discover how the power of this amazing image sharing site can boost your brand as you start pinning your way to success.
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