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The Best Ecommerce Platforms for the Non-Technical Business Owner

One of the biggest perceived hurdles in starting an ecommerce business is the need for technical knowledge and expertise. However, building an ecommerce website is easier than you think.


Many non tech-savvy people may think they don’t know how to set up an ecommerce site, but you don’t actually need technical knowledge to do it. Thanks to top ecommerce platform providers, you can build an entire ecommerce store without writing a line of code.


Not all ecommerce platforms are as easy to use as others, but there are quite a few options to choose from that keep technical headaches to a minimum. If you are considering building an ecommerce website, check out these platforms for non-technical business owners:




Shopify is without a doubt one of the most popular ecommerce platforms on the market. It has made it so easy to build and manage an ecommerce website, you don’t need any kind of technical knowledge to get going.


The dashboard area makes it easy to add products, view reports, manage orders, and much more. You can even import products from your previous store, so it’s simple to switch from your old platform to Shopify.


Shopify has over 100 free and premium themes to customize your website. You can also choose from over 100 different apps and add-ons to make your ecommerce store perform even better. You can add integrated tools for marketing, email, sales, social media, accounting, shipping, and more.


Plus, their customer support is reliable, professional, and knowledgeable. It’s like having a partner in your ecommerce business ventures.


Big Cartel


Big Cartel is an ecommerce platform made especially for artists, musicians, designers, and makers. You can build a base of fans and customers with easy-to-use ecommerce tools and features.


Big Cartel offers all the basics you need to conduct your business online without the advanced features of other platforms. It’s simple to add products, manage inventory, and process orders.


The pricing is made for creatives too. You can sell up to five products for free with their basic plan on a Big Cartel URL address.




BigCommerce has been a rising star in recent years among ecommerce platform providers. It’s claim to fame is that stores using its platform have higher conversion rates compared to other options.


If growing sales is important to you, BigCommerce is definitely worth a look. They have solutions for small businesses as well as high-volume businesses. It’s also known for its site speed and uptime.


BigCommerce a little bit more technically involved, requiring at least some HTML and CSS

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2 Responses to The Best Ecommerce Platforms for the Non-Technical Business Owner

  1. tatshark March 31, 2017 at 4:26 pm #

    Amazing comparison! Thanks! It turns out that choosing the best ecommerce solutions is not as hard as I’ve thought. Being not technically savvy, I managed to build an online store that works right away. And now I don’t mess around with the technical side of running my online store. These recommendations were very helpful too – .

  2. Steve Macdiarmid April 29, 2017 at 1:46 am #

    Well, you’re wrong in that assertion.

    Your words in the opening paragraph are plastered on other websites — word for word in the same order. You make a critical error. Make no mistake, “technical knowledge” is more than just about skills in writing code. Knowledge, in this case technical knowledge, and skills in coding are two different matters.

    The point is this: for a person who is not tech savvy, anything and everything having to do with technology is going to present a challenge — often a formidable challenge — for them to overcome. Why? They don’t have a background in nor technical knowledge of the field in which a website is born from. Thus, there is lack of the most basic awareness that every tech savvy person considers as so fundamental of an awareness that they forget about it and assume it’s not necessary to explain. But for the non-tech person it’s critical each and every term, every word used, every acronym, every single statement be clearly, specifically stated in terms that are easily, readily grasped. That is the #1 of the top 10 problems in this regard (websites of any kind, e-commerce in particular, as well as blogs).

    The tech field is full of people who make assumptions and then write “tips” neglecting these basics. This use to be me. I was once a non-tech person. I cannot count on 20 hands how many times my head was spinning as sole result of some idiot writer in this industry who neglected to think of the needs of the non-tech person when creating their “tip sheet” and “help section” of their “simple, easy to use website.”

    Despite a Mensa Society membership and a high IQ mind you. Well, all that nightmare of an experience led me to teaching myself how to code and bypassing all these bullshitters who are clueless on how to advise people how to create websites. Not all of the platforms you have in your list are beginner-friendly.

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