Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands are using the usual suspects of Facebook, Twitter, LinkedIn, Youtube, Google+ and Pinterest. For others, Instagram, Pinterest and Snapchat are the new frontier offering engagement.
2014 was a big year for social media; international brands and events lead the charge such as the World Cup, Nike, Beats by Dre and McDonald’s. Oscar Mayer (bacon-scented alarm app), JCPenney (#tweetingwithmittens) Under Armour (Misty Copeland video) and others created a ton of buzz and seen in countless blogs, articles and RTs. Let’s take a look at some great examples of social media campaigns from around the world.
Starbucks on Instagram
This highly creative social media campaign saw Starbucks use a stop-motion clip made by artist Rachel Ryle and picked up nearly 197,000 likes and comments from December 29th through January 4th while using the #StarbucksForLife hashtag. This approach has also been used by NASA who posted 15 seconds of moon footage to pick up 62,000 likes and comments. For more info, click here.
Matthew McConaughey and Lincoln
You either love it or hate it but this series of adverts from Lincoln hit social media and went viral. Leaning hard into celebrity placement can be dangerous for some brands but this advert drove a 20% rise in Lincoln sales following its release. The pseudo-philosophical with Matthew McConaughey advert proved so popular that it sparked of a parody on Saturday Night Live.
To promote sharing, Coca-Cola replaced its name on cans and bottles with our names. This campaign proved very effective and was supported by a website shareacoke.com where fans could send personalized “virtual bottles” and share them with friends via Facebook, Twitter and Instagram using the #ShareaCoke hashtag. Coke’s sales rose 2.5% during the campaign. According to The Wall Street Journal, there were more than 125,000 posts about the campaign across all social media channels during the summer of 2014. Locally (in Ireland) this created controversy in Ireland sparking claims of targeting children with the campaign.
Looking closer to home, we can see so many Irish & global brands playing strongly on social media. For example, the finalists for the Samsung Digital Media Awards – Social media category include:
Bulmers, HB Ice Cream,
Home Holidays – Fáilte Ireland,
Tinder Trafficking Campaign,
The 2014 Bord Gais Energy social media Awards also showcased the best in Irish marketing talent with the winners:
Facebook Page for a Business (Agency Run) – Universal Pictures Ireland
Facebook Page for Non profit/organisation: Alone Ireland
Facebook Page for a Business (owner managed): Lidl Ireland
Integrated Facebook Campaign: Centra Ireland
Best Business Twitter account – (Marketing): Spin 1038
Best Business Twitter account – (Support) (Irish Rail)
Best Business/Org Twitter Campaign: Centra – #CentraCronado
Best Blog of an SME sponsored by .Me Registry: Brave Media
Use of Social Media by an SME: Tour America
Video/Video Campaign sponsored by YouTube: Kevin Egan Cars
Online PR Campaign: Bewley’s fair-trade Fortnight campaign
Use of Social Media by State Body: Defence Forces
Mobile App (Two winners): Just Eat + St Patrick’s Festival
Customer Care: Vodafone Ireland
Best use of SM for a sponsorship campaign: Electric Ireland
Innovative Use of Social Media: Spin1038, The Drop
Social Media Effectiveness: UCC
Integrated Social Media Campaign: Centra
Social Media Only Campaign: Samsung ‘Re:Create’
Experimental: Essential French
Agency of the Year: Radical
Grand Prix: Centra Ireland
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