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Small Business Tips: Get Paid On Time!

I have worked in various businesses over the years, and one of the main areas of concerns for the managing directors was cash flow. “Lets Get Paid On Time” is what one ex-boss shouted at us.  Some business owners manage cash flow beautifully, and some plod along and seem to get through. If you proactively work on getting your cash flow system working for you, it can reap rewards. Here are […]

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How to Become a Pinterest Warrior [Infographic]

Sometimes when you’re running a small business, you can’t afford to put a lot of time and effort into things like social media management. However, it’s still important to take advantage of these marketing opportunities, so most businesses devote at least a little time and energy to socializing with potential customers through various social networks. As we all know, time is money, so it makes sense to focus most of […]

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How to Write the Perfect Business Plan

What is the perfect business plan? It is a document to get investors excited about your company, but it also acts as a blueprint for the direction you envision your company taking. It is the roadmap to success. It is the design and plans for our company. First of all, before you do anything, you need to decide where you are going to be doing business. Will your company be […]

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4 Creative Guerrilla Marketing Campaigns for Branding Inspiration

Guerrilla marketing is the sexy renegade aspect of traditional marketing that gets a lot of attention for its creativity and engagement. Over the past decade brands have been pouring more and more money into digital marketing campaigns, often at the expense of traditional media, but guerrilla marketing ties the two together. With the growth of the internet, once localized guerrilla marketing campaigns are now seen all around the world through […]

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Five Habits of Successful Small Business Leaders

Each year, thousands of people start small businesses. Unfortunately, at the same time, thousands of small businesses fail. What is the secret to staying afloat in an uncertain economy? It could be a number of simple habits demonstrated by successful small business leaders. The following are the habits most often exhibited by owners and managers of successful small businesses: Successful Small Business Leaders Live Balanced Lives There is no debate […]

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Career Change? Yes You Can!

How many times have you finished another week at the office, only to collapse on the sofa, glass of wine in hand, and dream about the other career you’re going to have? The dog walking business that will combine your love of pets with the great outdoors; the journalism career that will finally allow you to make the most of your writing ability; or the move to nursing, which is […]

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Start-up Story: eFolio Accounts

www.eFolioAccounts.com is a Cloud Bookkeeping facility that helps business start ups get paid on time and manage cash flow. It is also a invoicing facility, and a collaborative accounting facility. It is built as a double entry automated accounting platform. The key component with eFolio Accounts is that it has been built to keep it simple for the user. It is a SaaS (Software as a service) so the only […]

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5 Ways to Increase Customer Trust in e-Commerce Websites

When you’re an online business, customers can’t simply walk up to your counter, shake your hand, have a chat and look you squarely in the eye. You’re probably a very trustworthy individual — but how are your customers to know it? In this post we look at 5 ways to increase customer trust in e-commerce websites. Therein lies the Achilles’s heel of the ecommerce industry. In a post on eCommerceShot.com, […]

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Marketing Ideas for Small Business

Owning a successful business takes both time and effort on your part. A lot of brand new businesses do not even see their first year because of poor marketing techniques. Marketing helps to get a business’s name out there so that customers know what you are and what types of products and services you offer. By marketing your company successfully, you will find that this helps to get the clients […]

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Business Women Can supports CPA Women In Business 2014 Event

The CPA Women in Business 2014 event took place at the Institute of Certified Public Accountants’ (CPA Ireland) headquarters in Dublin on Thursday 24th July. More than 50 delegates heard from a diverse panel of speakers, including Julie Cobb, Stylefish, Mary Carroll, The Double X Factor, and Louise Glennon of the National Women’s Council of Ireland who spoke on the Power of the Positive Perspective, Developing Action Plans for Life […]

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Empowering Women through Entrepreneurship Training

Dr Breda Kenny and Ciara Lavelle, Hincks Centre for Entrepreneurship Excellence, CIT presented a research paper entitled “Female Entrepreneurship Programmes: A change agent or a stepping stone?” at the 3E conference (ECSB Entrepreneurship Education conference) in Turku , Finland in April this year. The research focused on participants on a specific female entrepreneurship programme (The PINC Programme) delivered by The Rubicon centre at Cork Institute of Technology. The programme has […]

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5 Back Office Practices to Improve Your Business

Industry leaders are well-informed that back office practices have a strong impact in a company’s working capital, revenues and profits. As such, it is important to outline and optimize proactive strategies to improve the business. In this article, we will discuss five effective practices of back office services to achieve sustainable profitability. 1. “Open Door Policy” for Enhanced Communication In a modern office setup, gone are those closed door environments which discourage employees […]

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Tips for Boosting Productivity With Good Office Design

It’s not about where you work but what you do, they’ll say. Well, they’re wrong. Productivity stems from many factors, one of which is definitely the space we work in. It doesn’t have to be a villa or a luxurious office, but it needs to have that something that helps people get in touch with their inner creativity and will to work. This is what should help: Get rid of […]

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How Does Brand Building Help Your Business?

Brand Building in simple words refers to a set of marketing activities that enhances a Brand Equity and identifies it as a special and unique business entity. Branding has been one of the most important tools of marketing and the best way of promoting an organization as an elite business entity. Branding is a perfect example of how psychology and management science are crossed together to form an intangible asset […]

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Nominate a Businesswoman

What you do in the next few minutes could make a positive difference to a female business owner or Leader! Nominate a businesswoman that inspires you for one of the following Women Mean Business Awards. This is an easy way of recognising a female business owner/leader that has impressed you: WMB Businesswoman Award 2014 WMB Woman in Technology Award 2014 Newstalk WMB Social Entrepreneur Award 2014 4. WMB Female Entrepreneur […]

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