Search engine optimisation (or SEO) is an ever-changing beast, and the industry just can’t stand still. Regular changes in search engine algorithms ensure that the art of making sure that you are found online via search engines is something that is always developing and evolving. The good news, however for […]
Search engine optimisation (or SEO) is an ever-changing beast, and the industry just can’t stand ...
Are you prepared to protect information and profits from being stolen from your business? Cybercrime, ...
Despite the advance of digital marketing, there is still a very important role for direct ...
In this post we look at going back to business basics; Focusing on the customer, delegating responsibility, avoiding micromanagement, setting realistic goals, corporate training and competitive analysis. Customer Service Focus Small businesses need to be focused on making sure that their customers are happy and satisfied. Each customer represents potential […]
The planet is getting a tiny bit cleaner as more businesses start to incorporate “going green” into their systems. Environmentalists and share holders are putting more and more pressure on companies to do so because as time goes on more and more people value a green business. But Mother Earth isn’t […]
Are you prepared to protect information and profits from being stolen from your business? Cybercrime, we’ve all heard about it. It is one of the biggest threats to your business and making a cyber security plan is one of the best ways to combat this. But how do you know […]
If there is one thing that employment law has shown over the years it is that gross misconduct can be a rare and elusive thing. Indeed, in the case of Feery -v- Oxigen Environmental (UD184/2013) the Employment Appeals Tribunal stated that an employee’s abusive conduct on a phone call was […]
We are very excited! Co-creation and engagement Just before Xmas we asked you for feedback on the Ulster Bank website as part of getting more businesses involved in helping the bank become the best they can be and create an environment of co-creation and engagement. That was a big success. […]
As a small business, you are constantly trying to find the best way to streamline processes and compete with the other companies out there. In most cases, you are bombarded with small business tools and software programs that are meant to help you achieve some type of goal. In some […]
Almost any company can benefit from introducing new items. A fresh product could boost your revenue, attract more customers and improve sales of existing goods. However, it’s crucial to select or create the right merchandise for your specific business. An unsuitable item might cost too much to develop or undermine […]
The skills set required to start a business may often seem to be juggling (countless to-do lists), fire-fighting and crystal ball gazing. Yet one of the most important and yet sometimes overlooked competencies vital to any business survival is actively dealing with more mundane tasks such as small business insurance. Building […]
Customer service is always important for a business. You have to be sure that you offer a high quality, which is so much easier said than done. Second-to-none service can help the business to succeed in an economic climate that is really tough. Make sure that you consider all the […]
Small business owners with their own websites need to be familiar with a few key points regarding copyright law. This is because, as a website owner, dealing in copyrighted materials is a key part of your business regardless of whether you realise it or not. As a result, you are […]
Two key aims of Email Marketing for any business: Generate more new customers Improve engagement and upsell to existing Customers To achieve both of the above , I recommend these 5 steps to collecting better email subscriber data. The collection of good subscriber data is pretty key when it comes […]
Without the human element, businesses would not survive. This is an obvious fact as it takes people to spend money in order for any business to turn a profit. Have you ever considered just how deep the need for humanity is for the success of any business? By helping communities […]
Ask not what your loyal customers can do for you, but what you can do for your loyal customers. The difference may seem on first glance to be purely rhetorical, but if one examines further the impact that top spending customers have on businesses, the importance of letting the customer […]
Business people tend to express themselves in a short, clear and effective manner. Not all of them are enthusiastic about writing lengthy grant proposals, presentations, business letters, emails, and other types of documents. Read on for some tips on effective business writing skills. The biggest reason for such disinterest in […]
Starting up a business of any sort is never likely to be easy or straightforward. In fact, the knowledge that so many startups fail within a matter of months is part of the appeal for many people in giving it a go. Here are some common pitfalls for startups. But, […]
The use of probationary periods when hiring is a wise choice for the savvy employer. Probationary periods allow for the employers to gauge how new hires are getting on, their long term value to the organisation, any training needs that may be required, and can offer an insight into how […]
There’s no better way to launch a business than holding a public event to help people become familiar with you brand. Here’s how to get yourself up and running so that people will flock to your store. Hosting a Successful Business Launch Before you can have a product launch, you […]
So you are taking a break from work, eating all around you (well, I am anyway) and you are starting to think about the year ahead. Most small business owners find it very difficult to switch off over the Christmas season. So let’s do something productive which might help you. […]
RTB was introduced for the first time in 2009 and since then has served the advertisement industry by smoothening the buying of ad space and eliminating the problem during the times when impressions were rendered useless. The ad exchange works in a similar manner as stock exchange where various advertisers […]