So you have been working really hard for the last few weeks in the hope that your website will start converting more visitors. Just like any other small business owners, you have invested heavily on the design and development of the website and you invested considerable amount of money and time to run a solid online marketing campaign. But at the end of the day, you see no uptick in the conversion rate of your website. This is disappointing to say the least.
So, what went wrong? You have no clue whatsoever right? Well, probably you have made some silly mistakes and this could be the reason behind this abysmal outcome.
Here in this article, we are going to offer you some tips that can help you see higher conversion rate –
Don’t Make Tall Promises
You should not making promises that you are not going to fulfill. This will only mar your online reputation. Use of superlative words like – ‘The Best Service Provider in the World’ does not make any sense and this will not going to impress any visitors. Rather than making tall promises, you should be writing down the actual facts and figures that you think will impress the viewers.
Write Amazing Content
The content of your website is one of the most crucial part of the design. If the copy of your website is boring and mundane, nobody is going to read it and therefore, it will have a direct impact on the conversion rate of your website. But if you can manage to add creative copy on your website it will have a positive impact on the overall conversion rate of the website.
Call To Action
Your Call to Action button should be placed prominently on the landing page otherwise people might going to miss out on it and also make sure that you are using different color scheme for it. Use of bright color for CTA button might help you capture the attention of the audience. Make sure you are not using multiple CTA buttons unless it is absolutely necessary. Use of multiple Call to Action buttons will only confuse the visitors.
Use Proper Words against the CTA Buttons
Before people click on a button, they would like to know what this button actually does. So, please don’t use some vague word like – ‘Submit’ or ‘Click Here’ because that does not explain what the button actually does. For example, if you are asking people to go to Contact Us page, you should use the following words in the CTA button itself – ‘reach us’ / ‘contact us’.
Don’t Give too Many Options
Contrary to what you believe, too many options usually confuse the visitors. For example, if you have added too many Plans in the Pricing page, it is not going to help them make a quick choice rather it is going to confuse them. And they might end up leaving the page undecided. So, limit the number of options to three to make it easier for people to make a choice.
You website should not taking too long time to get loaded because these days people don’t have that much time to wait for a web page to open. Don’t test their patience because if your website takes really long time to get loaded, they will just leave the website and you will see a steady decline in the number of conversion. For example, Invesp website has employed all of the followings in order to reduce the loading time of the website –
- Compress images
- Reduce server response time
- Minify HTML
- Leverage browser caching
- Prioritize visible content
- Enable compression
Make the Visitors Feel Safe
There are probably hundreds of websites out there offering the same service like yours. So, why do you think people should be opting for your product or service in the first place? Well, you need to assure them that your product is the best one available. And also try to make them feel safe on your website and this can be done by embracing Https protocol and also by adding some certificates like – Geotrust, Thawte or Verisign on the website prominently.
Do A/B Test of Landing Pages
Just because the landing pages of your website are converting some people on a regular basis, you should not be shying away from making changes in it. However, you should not make any permanent changes in it without doing an A/B testing. You just need to create multiple versions of a landing pages and serve them simultaneously to the visitors for some time. Based on the outcome, you should be making changes in the landing page to see higher conversion rate.
So, these are some website conversion tips that you should be giving a try to convert more visitors.