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Build a Better Business With Outsourcing

As a small business owner you will know that keeping unnecessary costs down is often the difference between your company making a profit or a loss. Often a way to save your business money is by outsourcing some tasks, rather than setting up internal departments to take care of these areas of the business.

Outsourcing is now a huge business in itself with many companies out there willing to take on practically every aspect of running your business. As such it can be difficult to know which tasks to outsource and which areas should really be kept in-house.

Build a Better Business with Outsourcing

Although every business is different with individual needs, below are five areas of your business that can often be outsourced without having a negative impact on your company.

HR
At one time Human Resources was the hub of many businesses, but now modern technology has meant that an increasing number of companies are finding it is much more cost effective to outsource their HR. Companies, such as Octopus HR, offer a range of software that can take care of every aspect of your HR from recruitment to expense management, making it easier for you or one member of staff to take care of all your business’ HR needs.

Reception
Often a potential customer or client will get their first impression of your business through speaking to your receptionist, which means that first impressions are vital. If their phone call is answered and dealt with in a professional, friendly and informative way they are more likely to want to do business with you than if the receptionist appears bored, stressed and unfriendly. Many business owners are finding that hiring and training receptionist is expensive and are turning to ‘virtual receptionists’ as a cost effective alternative.

IT
Technology has become an essential part of many modern businesses, however as a consequence experiencing IT problems is now a regular occurrence for many companies. Often these problems don’t happen regularly enough to warrant an internal IT team, but having access to an IT expert is normally needed. As a solution there are many companies that provide IT support services that are tailored to your individual business needs.

Marketing
Marketing is an essential aspect to building a strong company brand. Even established and internationally recognised brands like Coca Cola will spend millions on marketing campaigns. Although most small business owners have a limited amount they can spend on their marketing, many are finding that by outsourcing it to companies that are experts in this area is much more cost effective than hiring a team of internal marketing professionals.

Research
Before you set up your business you probably had to undertake a large amount of research into your industry and potential customer base. Now that your business is successfully established you will still find that every now and again you need to carry out extra research. Normally, by now your hands are full with other areas of your business so you don’t have the time to spend on these research projects. As an alternative, many business owners have benefited from outsourcing it to companies that specialise in this research.

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3 Responses to Build a Better Business With Outsourcing

  1. Cautious Train Media May 9, 2013 at 9:29 am #

    Absolutely agree – especially true for small and micro businesses.

    It has been a sustainable model for us (social media management & online video) to use freelancers where possible, almost always with video, then try and push the savings on through our services.

    However, it can be difficult to convince the SME owner that delegating content & outsourcing is a productive step. It’s a no-brainer for bigger companies, but at what point do you think SME’s should invest in outsourcing?

    • Bookbuzz May 13, 2013 at 9:38 am #

      I think that small companies should outsource earlier then bigger companies, to achieve the same economy of scale. It will also improve the business model. Suggest to read “the connected company”.

      • Cautious Train Media May 13, 2013 at 5:18 pm #

        Thanks for the book recommendation – I’ll take your advice. Anything else you’d suggest on a similar reading list?

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