Attempting to launch a successful business start-up is fraught with risk in the modern age, particularly when you consider the economic and geopolitical challenges facing entrepreneurs. It has also been suggested that a staggering 96% of all SMEs fail within 10 years of their launch, and this underlines the oppressive odds that face independent entities.
Of course, this rate of failure may have been exacerbated by the incredible pace of technological advancement, which has made is easier than ever before for entrepreneurs to launch businesses (regardless of their resources or how advanced their concept is). This rush to market notwithstanding, however, there is no doubt that today’s small business owners face a myriad of challenges that simply did not exist in previous generations.
Addressing the Technical Aspects of your Start-up: Three key considerations
One of the biggest challenges revolves around the management of technical considerations, from the impact of your business blog to the accessibility of your website. These seemingly small details can be easy to overlook, so it is important to prioritise them and afford your venture every opportunity to succeed. Here are three of the most important aspects to consider: –
The Performance and Accessibility of your Website
There are notoriously harsh statistics concerning online consumer behaviour, with website visitors likely to abandon websites where landing pages do not load within three seconds. A further 79% of consumers claim that they would not return to a website that had experienced issues, and these figures highlight the importance of a consistent and reliable online platform.
With this in mind, your choice of a web hosting partner or server provider is crucial, as this will have a key bearing on performance. Outlets like Pinnacle Data highlight the subtle differences that exist between suppliers, as they include high-performance servers that deliver 24-hour network support. This means that you can minimise downtime in instances when your site crashes, which in turn translates into optimised revenues and profitability.
Of course, you can also take independent steps to ensure that your website performs to its optimal level. In some instances, pages may load slowly due to an excess of graphical elements or large images, and by stripping these you can instantly improve the functionality of your site.
Pay careful attention to the Structure and quality of your Blog Content
The nature of business blogging has changed considerably in recent times, as this channel has become increasingly powerful and influential during the last five years. Make no mistake; your blog can be used as a purposeful sales and marketing tool, and one that achieves everything from driving targeted traffic to optimising sales conversions.
To achieve this, you must first prioritise the goals of your blog and tailor your content accordingly. The technical aspects of your content also require careful consideration, particularly in terms of quality, relevance and the word count. In terms of the latter, it is believed that longer posts perform better in Google’s search engine results, although it is wise to vary the length and structure of individual publications according to an overarching content strategy.
When it comes to maintaining quality, do not be afraid to engage professional writes to craft copy and write your articles. This not only guarantees a high standard of spelling and grammar, but it also enables you to commission data-led and insightful pieces that offer genuine value to the reader.
With this type of approach, you can leverage the true potential of your blogging platform to successfully engage and build relationships with customers.
The Importance of Infrastructure
In an age of economic and geopolitical uncertainty, it is imperative that the infrastructure of your start-up is flexible and capable of evolving organically with the business. Adaptability is the key word to consider here, as you look to minimise costs and long-term commitments early on and create the opportunity to grow quickly when the opportunity arises.
Two key areas to focus on are recruitment and your commercial premises. In terms of the former, it may be wise to employ freelancers when your business launches, tailoring your workforce on the basis of each individual project. This allows you to reduce long-term costs while maintaining a core body of full-time staff, and it also enables you to optimise the efficiency of your workforce at any given time.
From the perspective of your commercial premises, you need to adopt a similar outlook. If your start-up is product-orientated, for example, why not launch a pop-up retail space in a prime location? This type of impermanent location requires no long-term lease agreement, while it does not force you to compromise on foot-fall or traffic.
For service providers, temporary commercial structures offer an equally viable alternative. These are hired on a flexible, rolling contract, while you can invest in the ideal size to suit your budget and business needs.