Businesses are more like empires nowadays and now that you can start a business empire with more ease, there are so many coming up. The competition that exists in the online business is fiercer than the wars that avid Game of Thrones fanatics witness with each season of the TV series. One of the best ways to get your business to perform so much better is to think outside the box. Do not limit yourself to providing services to individuals. Households have the most consumers but then businesses have the biggest consumers.
This is the logic that is employed in business to business marketing or what is commonly known by its abbreviation B2B marketing. B2B marketing has been the talk of the town for the longest time now. This is where one business sells its products or offers its services to another business. At the most basic level, B2B is all about converting a business into a consumer. It operates on the principles that govern consumer marketing only that the execution is slightly different.
How B2B works
Typically, when you go to the shops to purchase something like a laptop you are going to check the brand of the laptop, the specs it has to offer and the prices. These are just factors that influence the emotions of the buyer. You will buy a product simply because it is produced by Apple or get that perfume because it has Beyonce’s picture on it. B2B buyers do not make decisions based on emotional triggers.
What is of most importance to the B2B buyers is the price of the products or the services that are on offer as well as their profitability to the business. You will not buy a machine for your business simply because it is manufactured by Samsung, right? The company’s procurement managers are going to source for the best machines that are available in the market from different brands and then do a vetting activity to determine the one that is most ideal for the company.
B2B is very beneficial because it makes it possible for a company to access products and services fast and at the most competitive rates. Think of it this way. An organization like the United Nations wants to purchase brand new computers for its employees. They will not drop by that computer shop in New York and place an order for two thousand new computers. Probably the system that is used to manage orders at that computer shop is going to shut down because it has never dealt with an order of such magnitude. With B2B though, the UN can get in touch with a company that will provide them with these computers at a very affordable rate.
B2B SEO services
The most popular services that are enjoying B2B marketing have to be the SEO services. Actually in 2015 these services ranked among the top when it came to a list of the most popular B2B services. Getting these services is not difficult in this day and era. There are so many companies that are offering premium quality B2B SEO services today. You can get SEO services delivered to you in your LA office or whichever part of the world.
The increase in number of blogs and websites has been the main reason why SEO services are highly demanded today. Blogging is a profession nowadays and so blogs are cropping up everywhere. The fact that there is a lot of money to be earned online has seen so many businesses set up shop on the worldwide web. However, no one will buy from your shop if they do not know that you exist, right? This is where the SEO services come in to save the day.
Most people will assume that B2B services are only rendered to those huge corporations in the league of Microsoft and Subway. This is not true because small and medium scale business benefit greatly from these business services as well. While Microsoft might be able to hire a team of the best in-house SEOs your startup business will struggle to afford even one of them. This is where the B2B services come to save the day. Actually this is what SportsSignup did.
SportsSignup B2B SEO story
This company provides user-friendly online solutions for tournament and player registration, coach background checks and even for developing fundraiser events. The mission of this site was to make the work of operating a sports organization so much easier by making sports administration automated. At least with a majority of the aspects of sports administration work will be so much easier.
Sports Signup sought the services of Brick Marketing initially to assist with management of their social media marketing campaigns and blogging. The main issue was with the content development. They needed to created and promote their own unique content. Some six months or so later, the company went back to a Brick Marketing to extend their relationship with the SEO service company. Brick Marketing was contracted to develop and implement as white hat link building that would run for 12-months. They were also supposed to manage the company’s PPC campaigns and generally cater for their SEO.
Results of the services
The number of organic visitors to the website rose by 20%+. Currently, SportsSignup is place on the first page of Google for many major keywords targeted and a number of new long tail keywords. A majority of keywords have seen the number of visitors from SEO increase by about 100% with some of these keywords causing an increase of up to 1000%. The leads and conversions were also given a significant boost by this process.
It would taken a very long time for a this company to go looking for another company to provide the link building, SEO and social media management services. Get the services of a full house SEO company and you will be totally sorted you. You will not have to go looking for other people who will provide this or the other service.