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Business Women Can Celebrating International Women’s Day

Business Women Can Celebrating International Women’s Day at RTE on 8th March. Ulster Bank and RTE collaborated together to mark the day at RTE studios in Dublin. We were joined by Ladies (and indeed some brave men) who had travelled from all parts of the country to attend the event. The participants represented females who are running their own businesses, taking a leading role in large established businesses and agencies such as EI and Chambers of Commerce. The day began with some coffee and scones…and some celebrity spotting early on!

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We took a tour of the RTE studios which caused great excitement amongst the 50 or so strong crowd and were officially welcomed by David Thomas, Managing Director of Ulster Bank Corporate Banking Division and by Willie O’Reilly, Group Commercial Director, RTE. Then we moved on to the panel discussion which was facilitated by David Murphy, RTE Business Editor. Claire Byrne, Broadcaster, and Clare Duignan, Managing Director Radio shared their views on women in business and the challenges that can be faced. . There was lots of interesting and lively debate on matters such as the quota system in politics and it felt to me that those in favour of it actually won that one!

We had Friday lunch in the RTE canteen and the afternoon session involved a media training session from Jill Collins, a PR consultant with Fuzion Communications. Jill provided many useful and practical tips to us in terms of how we might promote our own brand and our business.

Jill said that “Media training can be a valuable tool in bringing your business to the next level. Even though we mightn’t enjoy speaking in public, talking to journalists, being in the spotlight; there is real value in reaching new audiences to talk about your brand, your business. Media training can help you to seize those opportunities, and make the most of them, ensuring you get your messaging right every time.

The most important thing to do in advance of an interview or a speaking opportunity, is to be prepared. Remember that you know your business better than anyone else does. You are already confident about what you do, so practice talking about it, until you come across with that same confidence. And being prepared is the best way to ensure you come across confidently, so my advice is to practice talking about your business in a sequence of logic- why you got it into it, what makes you different, what you can offer- over and over, until you feel your performance is polished.”

The day finished with a tour of the radio studios and we left RTE having met many new contacts after a day of networking. It felt to me that everyone was inspired and enlightened from the various sessions we attended over the course of International Women’s Day. We’ll say nothing about the wrong turn that Ciara and I took heading for Wexford as we made our way to Cork!!

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