In my role as Business Women Can lead Ambassador at Ulster Bank, I have been networking lots over the last few months meeting many women who are running their own businesses and equally meeting many who are supporting others in their efforts to run and enhance existing businesses. Last month I attended the annual Business Conference in UCC where the Commerce and Economics society ran an exceptional half day event with many fine speakers. One of the speakers that day was Natasha Lynch, owner /Director of Essential French, a grind school in Cork.
She captivated the audience, which was made up of business people and students, with her energy, enthusiasm and passion for what she does really well. Her business philosophy is pretty simple and her ambition for success for her students is very apparent.
Natasha graduated from UCC with a Bachelor of Law Degree in 1994. Not interested in pursuing the legal route, she won a scholarship to study a Masters Business Degree in Entrepreneurship in UCC. Natasha founded Essential French in 1996 as part of her MBS thesis. Establishing the business at 23 years of age has allowed her to push the boundaries in teaching methodology where she has developed a unique and innovative way of teaching French and Irish.
As a result, almost 17 years on, her pioneering teaching methods have yielded exceptional results, and have been consistently proven by the highest levels of A grades in state exams year on year. Her College has earned a reputation for excellence in exam preparation and education, with just under half of its students obtaining an A in the higher level paper last year. In 2009 she established Essential Irish in response to Department of Education changes to the Irish curriculum The College currently employs 15 teaching and admin staff.
Natasha is a huge advocate of effective utilization of social media to enhance the customer service experience. She strongly believes in social media to enhance brand loyalty and the Essential French Facebook page has almost 7,000 followers. PetitTweetCork, another Essential French facility, teaches its twitter followers French in 140 characters daily.
In addition to running her Company she is also a great advocate of entrepreneurship at local and community level giving of her time for mentoring, speaking engagements and much more.She was awarded Network’s Irish Business Woman of the Year October 2012.
Having met Natasha last week and heard first hand the terrific work she does everyday, I was very pleased to be in a position to nominate her for the best Women Led Business category in the Business Achievers Awards this year. Wishing Natasha and her Team continued success at Essential French,