According to Socialnomic’s Erik Qualman, more people now own a mobile phone than a toothbrush and, when surveyed, 53% of millennials would rather lose their sense of smell than their technology! These are startling facts that really show the importance and scale of digital and social media.
Digital & social media was the order of the day at the Ulster Bank Business Women Can Masterclass held in Ulster Bank’s offices on 13th November. The event proved a great success with 30 business women picking up hints and tips on how digital and social media can work for them and their businesses as well as making new contacts, both real and virtual.
Business Women Can Masterclass
Head of Mid-Ulster & Fermanagh Business Centre and senior BWC Ambassador, Shauna Burns, opened the event by sharing BWC’s objective, ‘to support female entrepreneurship across the island of Ireland’ and highlighted some of the ways the Programme achieves this including; mentoring, local connectivity & virtual supports.
Our guests then had the opportunity to hear from the experts:
Katrina Doran, Head of Marketing at iONOLOGY leveraged her experience as the founder of successful blog Sugahfix.com to explore why people should (or indeed should not) blog, if it is right for your business and some of the considerations on how to ensure your blog has high impact.
Glynis Hobson, Head of Digital at UB asked our guests to think about their online presence and brand. Does it portray your brand and values? Glynis also reminded the attendees that once something is on social media, it is out there and questioned if we would be comfortable with content being headline news.
Ulster Bank’s Social Media Manager, Kerry Hall, explored the various social media channels available and encouraged her audience to be selective and assess what works best for their business.
Belfast Law firm, Edwards & Co, have truly embraced digital and social media in their Business, spearheading the Twitter phenomenon that is #BelfastHour. Dorcas Crawford, Senior Partner at Edwards & Co shared with the masterclass attendees how Belfast Hour has given NI SME’s the opportunity to profile their business and make connections. The innovative approach has given the forward thinking law firm a platform to showcase their service provision to over 3,250 followers.
Lynsey Kernohan, Relationship Manager and BWC Ambassador facilitated a Q&A with the speakers, before rounding up the event with key hints and tips:
- Your personal brand online matters.
- If you are new to social media start small and grow you presence gradually.
- Integrate social media into your communications mix.
- Keep things simple, be patient and give it time to build momentum.
- Don’t post anything on social media that you wouldn’t want to see as front-page news.
- Get involved!
Feedback from the event has been exceptional and, with the event being fully booked within 2 days, it is hoped another masterclass will be scheduled for early 2015. You can link in with Business Women Can in several ways: