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Archive | Business Women Can


Marketing: Reeling in the Years 2011-2016

In 2011, we covered  Grant Leboff’s “Sticky Marketing”. A client wanted to reinvent their marketing approach. A good book to get people talking. “Sticky marketing” describes how companies will only attract customers by providing value and becoming ‘sticky’. The funnel model is broken It is a book, that explains how the […]

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Introducing a Dress Code

Employees are representatives of the business and as such are an advertisement of the business. This should be borne in mind by employees when considering appropriate work attire. An employer is entitled to stipulate a dress code or uniform be worn during working hours. A smart professional appearance is often […]

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future crimes

Cyber Security, Threat or Opportunity?

What is humanities back up plan? Future Crimes by Marc Goodman is a very scary book. We have covered some books that touch on the topic before such as “Filter Bubble”, “Overconnected” and “Brandwashed”, but “Future Crimes, a journey to the dark side of technology and how to survive it” […]

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