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Innovative Marketing Strategies for the Small Business

When it comes to marketing your growing business you might have limited budget and so therefore must choose the simplest, cheapest method. In this post we look at some innovative marketing strategies and how you can implement them for your small business. From social media to sponsoring a small event to utilising mobile marketing through web based service providers, such as globalmessaging.co.uk, there are numerous ways you can get your […]

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Invoice Discounting Vs Factoring – Which Is Better For A Small Business?

When a business faces financial crisis and with the growing demand for working capital in the market, securing finance to meet your daily business needs has become an item of luxury. The banks are growing to be even less credit-friendly as they were and obtaining working capital is becoming more and more difficult for both small and large scale companies. In this post we look at invoice discounting vs factoring […]

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SEO: Why Traditional Marketing Helps

Advancements in technology have changed the face of marketing for businesses worldwide. Successful internet marketing can help your brand get recognized and increase revenues, but traditional marketing methods should not be overlooked. These time-tested marketing techniques are important to any business’ marketing operations. In fact, traditional marketing can enhance search engine optimization (SEO) and internet marketing efficacy. An ideal marketing team will be well-versed in digital marketing tactics, traditional strategies, […]

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Sage Survey Highlights Value of Mentors to SMEs

Closing the ‘mentoring gap’ could help Ireland’s 200,000 SMEs to increase their chances of success. An international Sage survey has found 94pc of Irish SMEs acknowledge that mentoring can help them to succeed but less than a third are currently making use of business mentors. The Sage survey found that closing the ‘mentoring gap’ could help Ireland’s 200,000 SMEs to increase their chances of success and that businesses that do not […]

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5 Reasons Your Website Is Vulnerable

Have you ever wondered why your site goes off line spontaneously, or why your website is riddled with adverts selling pharmaceutical drugs?  The chance is, your website has been hacked. You may even read news about high profile companies having millions of credit card details stolen, along with millions of usernames and passwords; you may be thinking, “My business is safe because we are not big”. When small businesses consider […]

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How to Attract the Best Employees to Your Business

For many employers, the recruitment process can be like a box of chocolates: you never know what you might get. So how do you attract the best chocolates to your business? Read on to learn how you can entice the most talented and qualified applicants. Attract the Best Employees Define the perfect criteria When defining the qualifications of your preferred employee, be as specific as possible. The criteria should be […]

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The Essential Attributes of a Successful Email Marketing Campaign

Despite what many naysayers would have you believe, particularly those disenchanted with junk mail or cold calling, direct marketing is still very much a relevant and powerful technique – providing it is used effectively. After all, the most frequently repeated criticisms of direct marketing campaigns come from those who have been inundated with irrelevant and unsolicited material. Consequently, it’s clear that for direct marketing to exist, steps must be taken […]

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Startup Growth: You May Be Limited At A Psychological Level!

There are many different reasons why startups fail these day. Sometimes it is not actually a problem caused by the actual business. It can be due to the fact that you are limited at a psychological level. This is something that many do not understand though and take it as a bad thing. It is not. We will talk about this limit so that you can remove it and begin […]

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How Expanding Companies Are Reducing Their Costs

In today’s economic environment, companies are taking significant steps to strengthen their bottom line. While bolstering income is important, reducing costs is also highly effective. There are numerous steps that some successful companies have taken to keep costs low, and you may want to emulate some of these steps in your own company’s efforts for significant improvement to your bottom line. Purchase Used Equipment and Machines In many companies, numerous […]

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Weathering the storm, lessons for SMEs

The President of the Institute of Certified Public Accountants in Ireland (CPA Ireland), Mr Cormac Fitzgerald has called on the Government to take steps to cut rising costs that are threatening competitiveness and the viability of businesses surviving on the thinnest of margins. Addressing the CPA Annual President’s Dinner in Trinity College , which was attended by the Tánaiste and Minister for Social Protection, Joan Burton TD and the county […]

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Five Lessons Learnt From 12 months of Running Content Marketing Campaigns

The content marketing industry is constantly changing. Contrary to popular belief there is no magic formula that will guarantee success. I often read bold statements from Internet marketers on blogs and forums such as, “You need X amount of 500-word articles produced on a bi-weekly basis,” however, this is simply not the case. In this post we look at a few lessons learned from content marketing campaigns. As a content […]

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Proper PR Strategy – 6 Marketing Moves You Should Invest In

When organizations think about marketing, far too often, public relations (PR) is far down the list of priorities. There are numerous, more measurable activities that marketers tend to focus on. But, when done right, proper PR is one of the very best marketing strategies to build awareness with potential customers, partners and stakeholders. Here are six key ways that a PR Strategy can help fuel your marketing efforts: 1. Turn […]

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6 Ways to Improve Comfort at Workplace

Could comfortable surroundings help you improve your productivity? Of course! When found in a pleasant surrounding with just enough comfort and positive people around you, you can actually do miracles. This is why it is so important to make your workplace the best place for doing business. There are so many things that can influence the way you are handling all your tasks and responsibilities at work. Your attitude The […]

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5 Effective Ways To Reduce Business Costs

We live in hard times that favor lean and mean organizations. Naturally that means that even if you do not have a crisis just yet, your very future survival may hinge on how good you are at constantly reducing business costs and keeping them as low as possible. 1.Time is always the biggest culprit Most folks already know that it costs you big every time you have to repeat a […]

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5 Reasons Your Business Strategy Might Fail

Starting your own business is a very exciting prospect but before you get carried away and take the plunge, consider the following 5 reasons why your business strategy might fail and ensure you do not make the same mistakes. 5 Reasons Your Business Strategy Might Fail 1. No concrete plans You may have plenty of capital and all the knowledge required to make a success of your venture but if […]

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4 Tips on How to Expand Your Business With Clever Space

If you’re a small or medium sized business, expansion isn’t always about getting bigger, it can also mean a more effective use of the resources you already have. Take storage for example. Whether you sell products and need space to keep merchandise, or run a business working out of a spare room at home, the right storage can not only remove hassle, but can streamline your business to help it […]

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Guide to Bespoke Training for Your Workforce

If your business is looking to invest in bespoke training, you will need to consider a number of different factors. Firstly, look at how to grow your business and reflect this in staff development. As companies evolve, you will need to increasingly focus on this aspect. At the end of the day, it is only through an efficient, professional workforce that your company can really take off. But what do […]

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Staff Management: Don’t Let Employees Commit Fraud

Your business will be susceptible to threats from all directions—a bad economy, government regulations, fickle clients and more. Sadly, one of the most dangerous threats comes from within your own organization—your employees. It’s been said that the typical business loses more than 5% of its annual revenue because of employee fraud. Don’t let your company—and your profits—be victimized. Three Types of Fraud Before you can detect fraud schemes, you need […]

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5 Trade Show Marketing Tips

A trade show is an opportunity for companies to present their newest product to new, as well as regulated customers. Much goes into the planning of such shows, from scouting trade shows the year prior, to beginning the development of designing the concept of the trade show exhibit and then creating it. However, a very important factor in planning your trade show is prepping the customers and suppliers ahead of […]

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Best Alternatives To Top SaaS Products for Small Business

Finding a product that suits the needs of your business is almost a job in itself. There are a lot of brands and delivery systems out there, so it takes time to sift through them. For Software-as-a-Service, the program and storage are provided in the cloud, which means you don’t need to buy or run maintenance on a server. Here are some of the top SaaS products and their alternatives: […]

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