When you purchase a new computer, often the establishment where the computer was purchased will try to sell you a package where they handle virus protection and maintenance for you in order to provide you with a protected and secure device. While these plans and services usually do help prepare […]
As a small business owner, your need to plan your finances is unique. While it is easy for salaried employees as well as established large businesses to have exact answers to questions like,” How much is your monthly net income”, for small business owners the answer is usually “It depends!” […]
The way we shop has changed dramatically over the years and by 2020 experts are predicting that 90% of transactions will take place online or be influenced by the internet. Businesses have been using websites to generate additional revenue for a long time, however in recent years there has been […]
There are good reasons both for keeping your search engine optimisation in-house, and for outsourcing work to experts outside. Aside from matters of cost, building an in-house SEO department makes a lot of sense. In this post we look at 8 questions you need to ask before deciding to outsource […]
When many people talk about careers, there can be a hint of negativity to the way people who work in middle management long term are described. Obviously to those at the bottom of the career ladder, a middle management job looks several big achievements away and offers a vast difference […]
Does your website feel like it’s missing something? You already know that visuals like infographics are a great way to appeal to your visitors, but maybe you need something more than a static image. Google Maps might be just the thing you need. The application’s interactivity, shareability and all-around usefulness make […]
Search engine optimisation (or SEO) is an ever-changing beast, and the industry just can’t stand still. Regular changes in search engine algorithms ensure that the art of making sure that you are found online via search engines is something that is always developing and evolving. The good news, however for […]
In this post we look at going back to business basics; Focusing on the customer, delegating responsibility, avoiding micromanagement, setting realistic goals, corporate training and competitive analysis. Customer Service Focus Small businesses need to be focused on making sure that their customers are happy and satisfied. Each customer represents potential […]
The planet is getting a tiny bit cleaner as more businesses start to incorporate “going green” into their systems. Environmentalists and share holders are putting more and more pressure on companies to do so because as time goes on more and more people value a green business. But Mother Earth isn’t […]
Are you prepared to protect information and profits from being stolen from your business? Cybercrime, we’ve all heard about it. It is one of the biggest threats to your business and making a cyber security plan is one of the best ways to combat this. But how do you know […]
If there is one thing that employment law has shown over the years it is that gross misconduct can be a rare and elusive thing. Indeed, in the case of Feery -v- Oxigen Environmental (UD184/2013) the Employment Appeals Tribunal stated that an employee’s abusive conduct on a phone call was […]
As a small business, you are constantly trying to find the best way to streamline processes and compete with the other companies out there. In most cases, you are bombarded with small business tools and software programs that are meant to help you achieve some type of goal. In some […]
Almost any company can benefit from introducing new items. A fresh product could boost your revenue, attract more customers and improve sales of existing goods. However, it’s crucial to select or create the right merchandise for your specific business. An unsuitable item might cost too much to develop or undermine […]
The skills set required to start a business may often seem to be juggling (countless to-do lists), fire-fighting and crystal ball gazing. Yet one of the most important and yet sometimes overlooked competencies vital to any business survival is actively dealing with more mundane tasks such as small business insurance. Building […]
Customer service is always important for a business. You have to be sure that you offer a high quality, which is so much easier said than done. Second-to-none service can help the business to succeed in an economic climate that is really tough. Make sure that you consider all the […]
Small business owners with their own websites need to be familiar with a few key points regarding copyright law. This is because, as a website owner, dealing in copyrighted materials is a key part of your business regardless of whether you realise it or not. As a result, you are […]
Two key aims of Email Marketing for any business: Generate more new customers Improve engagement and upsell to existing Customers To achieve both of the above , I recommend these 5 steps to collecting better email subscriber data. The collection of good subscriber data is pretty key when it comes […]
Without the human element, businesses would not survive. This is an obvious fact as it takes people to spend money in order for any business to turn a profit. Have you ever considered just how deep the need for humanity is for the success of any business? By helping communities […]
Ask not what your loyal customers can do for you, but what you can do for your loyal customers. The difference may seem on first glance to be purely rhetorical, but if one examines further the impact that top spending customers have on businesses, the importance of letting the customer […]
Business people tend to express themselves in a short, clear and effective manner. Not all of them are enthusiastic about writing lengthy grant proposals, presentations, business letters, emails, and other types of documents. Read on for some tips on effective business writing skills. The biggest reason for such disinterest in […]
