In the world of business where buzzwords tend to pile up like dead leaves in the fall, it can be easy to dismiss new concepts as retreads, or ideas that have barely evolved since the last time a similar term was labeled the next big thing. In fact, it can […]
The average workday is 8 hours. More often than not, the employer expects their employees to be working for those said 8 hours. That means 8 hours of sitting and concentrating on whatever tasks that profile deems as “work”. However working many hours straight without a break does nothing for […]
According to Gary Vaynerchuk, CEO of VaynerMedia, influencer marketing especially on Instagram is the second most underpriced marketing tool at the moment (the first being Facebook Ads). This post is written to provide you 4 key things you need to know about influencer marketing. Not how many followers, but […]
Getting first page rankings doesn’t happen overnight. The two things that Google values most is content and links. The creative part of writing and creating an article is often consuming enough without the added steps to promote your article. This post is written with your busy schedule in mind and […]
Thousands of sites are selling the same product as you. How can you differentiate your site and be one of the top sites listed? The following are 7 things you can do to get the leg up over your competition. Related links (internal links) Never forget to create as […]
Over the past few years, there has been an increased interest in startups. Long gone are the days of traditional businesses, as the current generation is more exposed and well-informed. Nowadays, there is more of a social acceptance towards entrepreneurs and with the right set of skills and drive, startups […]
Hiring new employees is a big move in a small business. It is also an increasingly challenging process, as an estimated 47% of SMEs currently struggle to find qualified applicants for open positions. Not only this, but the smaller your business is, the more each new hire impacts your corporate […]
Have you ever played a puzzle game? I am sure most of the readers might have. SEO is not much different from a complex puzzle where Google puts more than 200 pieces (ranking factors) together to rank your website. In order to win at SEO you might need expert advice […]
If you are currently doing SEO for a brand new unknown site, follow the following steps to yourself ranked well in no time. Note that some of the steps are principles and not just tactics. Pick a niche Niches are the way to go online. But still a lot […]
Final call for entrants Start-ups and early stage companies have until 26 May 2017 to enter this year’s Seedcorn Investor Readiness Competition. As well as a chance to win a share of the €280,000 total cash prize fund with no equity stake taken, shortlisted firms will also benefit from expert […]
Social media is one of the greatest marketing tools a business can use. It’s free and it’s powerful. But, unfortunately, it’s not as easy or straightforward as traditional marketing methods. And if you don’t use the right approach or methods, your social media presence could end up doing you more […]
According to the ONS, 87.9% of adults in the UK use the internet – the equivalent to 45.9 million internet users. Of those 45.9 million, 95% buy goods via internet retailers. These statistics alone should demonstrate how crucial it is to have a company website. However, for those of you […]
SEO should be easy. The following are straightforward and easy-to-do tactics you can do to increase and drive traffic to your site. Linking internally A quick example can be seen on sites like QuickSprout.com and NeilPatel.com. Link to your most popular pages on every page you have on your website. […]
With InterTradeIreland’s Seedcorn Investor Readiness Competition now in its 15th year and the deadline for entry fast approaching, I caught up with with last year’s overall winner Dr Terry McWade, CEO of Dublin-based Valitacell, who shared his advice on how to get the most out of the largest all-Island business competition. […]
Saying this perhaps or writing about it is a lot easier than when someone actually has to go through this state of mind and change everything from within. We all face difficulties, encounter hurt feelings, heartache and pain. However, the key is to not let it get to you and […]
Email marketing is not dead. In fact, the greatest regret of most bloggers is not collecting emails since day one. Having your visitors’ emails allow you to continually market to them even after your rankings on Google go down or when your social accounts are not as active. The following […]
Petulant, snotty, rebelluous, irrevent (and bad spellers) – that’s how SBC was described when we launched in 2006. But, at the height of the recession we were getting up to 85,000 visitors per month to the site; businesspeople who were reaching out at a time of crisis looking for help […]
Are you old enough to remember the days when customers would patiently wait six to eight weeks for product delivery? Today’s customers have a tight comfort zone for shipments. According to a recent survey, many customers expect their items to be shipped within three days, and 13 percent fully expect […]
Whether you’re setting up a business or are involved in the running of a small business you need to stay on top of your game as far as your health and well-being is concerned. Being able to work long hours as well as enjoy a life outside of work has […]
The customer is king, but your clients are not untouchable, nor should you treat them that way. It’s vital to connect with your target base because they’re the life’s blood of your business: without them, you have nothing. Forging a connection keeps you in the forefront of their minds, making […]
