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3 Marketing Lessons SMBs Can Learn from Weight Watchers

Getting a small business off the ground requires more than a can-do attitude; it also requires hard work and a little marketing know-how. There are plenty of ways to learn about marketing, but one of the best resources out there is studying the strategies of successful businesses. In this post we will examine the company Weight Watchers to find some of the marketing tips that can help your business be [...]

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A Content Marketing Strategy that Actually Works

My degree taught me a lot about maintaining a business. However, there are a few things that I can only credit to real life experience. One thing I’ve come to realize is that having a web presence is crucial. In fact, if I had it my way I’d make web development a compulsory part of a business degree. While we touched upon it during my time at university I never [...]

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5 Tips on Incorporating a Small Business

Incorporating a business is a relatively simple process that often goes overlooked as a way of creating solid foundations for growth at small or medium-sized companies. Incorporating has a number of benefits and advantages for individuals or teams leading a small business, not the least of which is that it leads your company to be taken more seriously as an organisation moving forward. As with every aspect of business development, [...]

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A Good Shopping Experience Makes Good Online Customers

A good shopping experience depends on numerous factors including good execution, a great brand experience, a fast and secure checkout process and an efficient problem recovery system. Implementing a solid e-commerce capability in your business is not only a great way to create a good shopping experience for your customers, it is also an important tool that can ensure that your business remains super relevant and competitive in today’s increasingly [...]

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Must-Have Project Management Skills

The work of a project manager seems like a dream job on paper. The pay is really good and you get to give orders. You have to understand that project managers that are really good at their job are paid a lot of money because of the fact that they do bring in great results. In order to achieve very good results, you need to hold some vital skills. That [...]

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5 Technology Essentials for Small Business

Whether it’s building log cabins in the Alaskan wilderness or offering self-defence classes in the local gym, technology is going to play an integral role in your business. However non-technological your business seems it is still a business and all businesses can benefit from technology. It is vital for small business owners to recognise which technologies can genuinely improve their business and help them grow. Beyond the basic desktop there [...]

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5 Apps for Planning Success

Working in a small business has its advantages and disadvantages. On one hand you can get to know your small team well and on the other you don’t have an enormous budget or personal assistant at your disposal. As busy business women we are always on the go and time is precious. In this post we talk about great apps for planning. You may be a marketer, wedding planner or [...]

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Best Business Smartphone: Android vs. iOS

For quite some time, the only option available for businessmen and women looking to carry out work tasks on their smartphones was to buy a BlackBerry. However, the rapid development in touch-screen technology, and consequentially user interfaces, has allowed devices running on Android and iOS software to claim a substantial slice of the market share. Let’s look at the best business smartphone… Handsets If Apple’s iOS models are the sort [...]

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5 Tips for Small Business Success

According to Forbes more entrepreneurs than ever will start up their own business in 2014. The research shows that over 90% of small start-ups fail within the first two years. In this post we talk about tips that can help you on your path to small business success. But then again – every week we hear success stories about entrepreneurs who have managed to make it big. It can be [...]

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5 Steps to Make Your Employees Happy

Finding proper motivation for your employees is one of the most important things in business, if not the most important one. When you have a happy and motivated worker on your staff, you have a properly functioning business on your hands. The sooner you realize the better – your business depends on two factors primarily: Customers and your Employees. So, in order to work well and prosper even better, focus [...]

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Promote Your Business With a Business Event

Getting more people to know about your business is not an easy task. Consumers these days are getting more and more averse towards direct promotional tactics. That is why it’s very important that if you are a business owner, you need to become creative in your promotional approach. One of the most effective ways to generate chatter about a business these days is by staging a well-planned business event. Business [...]

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[Event] Irishbizparty – 6 Strategies to Grow Your Business, Killarney, September 16

Irishbizparty – Bringing SMEs together at an affordable price   Following the success of the first two  Irishbizparty conferences which were  held  in Dublin and Wexford,  the brains behind this community Samantha Kelly is bringing the party to Killarney on September 16! “We have amazing speakers coming to share their stories and business tips with you so come along and get networking, learning and sharing your own stories in a [...]

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6 Resources Small Businesses Can Offer to Generate More Leads

In this post we talk about resources a small business can use to generate more leads. Users come to your website for a variety of reasons. Perhaps they’re searching for your services or looking for an answer to a specific question. Regardless of how they get to your website, they likely have a need that your brand could meet. Generate More Leads With this in mind, you’ve probably considered developing [...]

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Would You Charge For Customer Service?

Would you charge for customer service? Would you be brave enough to charge your customers for customer service? Recently EE Mobile in the UK offered customers calling their help line an opportunity to jump the queue if they paid £0.50 for the privilege. The reaction of some customers is predictably one of anger. They already pay for a service and when they have an issue they expect to get good [...]

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Start-up Story: The Web Design Group

I always wanted to become my own boss after working for my father in my teenage years. I admired how hard he worked and how he was in control over his own destiny. My father ran a kitchen design and installation business before the likes of B&Q, Homebase & Wicks made his industry difficult. I was just 24 when I started my first company, I had graduated from University where [...]

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20 New Domain Extensions

This year has been an exciting one for the Internet. Until 2013 there have only been 22 different popular domain extensions, however it’s all changing. ICANN (the organisation who oversee all domains on the internet) is releasing over 1,300 new domain extensions, or commonly known as gTLDs, ranging from .attorney to .zone. The amount of people adopting new gTLDs is growing at an alarming rate each day. Cities, companies and [...]

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How Being in Recovery Has Helped Me in Business!

I am feeling very grateful today. Through my journey into the business world and the social media world I have experienced many ups and downs. As an Entrepreneur you need to learn every single day. I learned something new last week. I had my book launch. And it was a huge evening for me …although I felt a bit weird. I didn’t quite know why but now I do. As [...]

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7 Ways to Make Your Charts Work for You

Creating brand new charts for your business can be a complicated and confusing process. Analytics must be presented to your employees, board members and stakeholders who take your business to heart. However, these charts must not be boring or drab. The best charts combine the business information you need to present with artwork that is much more fun to view. Start With The Data You cannot begin to make a [...]

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From a Hobby to a Home Business

Developing a hobby is considered a stress buster. Ever so often someone becomes so good at the hobby that they are told they should consider becoming professionals. In most cases people are reluctant to take a chance by quitting their day job and turning their hobby into a brand new business. The risk is considerable and success is not guaranteed. Now thanks to the Internet and online shopping such people [...]

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