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Planning Your Email Marketing Campaign

You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]

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Back to the Business Basics

In this post we look at going back to business basics; Focusing on the customer, delegating responsibility, avoiding micromanagement, setting realistic goals, corporate training and competitive analysis. Customer Service Focus Small businesses need to be focused on making sure that their customers are happy and satisfied. Each customer represents potential […]

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Internet Copyright Facts You Need to Know

Small business owners with their own websites need to be familiar with a few key points regarding copyright law. This is because, as a website owner, dealing in copyrighted materials is a key part of your business regardless of whether you realise it or not. As a result, you are […]

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