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6 Critical Digital Marketing Tips

Digital marketing can be daunting for the uninitiated.  However, there are so many thought leaders out there that are trying to break down the barriers for those that come after them that you don’t have to go at it alone. Consider the following digital marketing tips and strategies, when putting together your B2B, PPC or content marketing strategies: LinkedIn Not Face Book Mark Schaefer, of Schaefer Marketing Solutions, says FaceBook […]

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Understanding SEO: the secret of Googlejuice

My colleague, ParcelHero’s Head of Editorial SEO, Alfred Eccles has over 15 years experience working as a Search Engine Optimiser and Web Design freelancer. In this short blog he unveils some essential principles of SEO for a successful online organic campaign. You can read the full article here. Understanding what is true SEO Many online businesses fail to grasp the essence of true Search Engine Optimisation (SEO). In the past, […]

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Find Businesses to Buy

There are many reasons one would want to buy an existing business like investing, starting over, or starting a new venture. Not everyone is a start-up entrepreneur with a great idea and drive to build. It’s perfectly fine to take something existing and make it your own. But how do you find businesses to buy that are ready to be bought and in good shape? Contact an Investment Bank Private […]

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[Event] Inaugural Start-up Weekend, Galway, November 14th-16th

Start-up Weekend is coming to Galway, 14th-16th November! Developers, designers and business development folks will come together to pitch an idea and launch a business, all in one weekend.  It is a great opportunity to test start-up ideas, meet potential co-founders, build the community in Galway and launch your next start-up!54 hours of activity will culminate in a round of presentations to the assembled judges, mentors, and other teams, leaving […]

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Courses for Small Business Owners – Train for a Brighter Future

Whether starting a new small business or trying to make the best of your existing one, training for the future is probably the best way to make sure that your business, and employees, will be able to meet any challenges that lie ahead. You may decide that you are the one who needs the training, or perhaps you have some young employees that will benefit from training development, but whichever […]

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8 Hiring Tips for Your Small Business

Hiring is a risky process, no matter what kind of applicants you receive. Some applicants look amazing on paper but don’t fit in well with your team. Others fit in well but don’t have much experience. Whatever the situation is that the potential candidate is in, follow these easy 8 hiring tips to amp up the hiring process for your business. 1. Clarify the Position The first thing candidates will […]

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Ways to Improve Employee Engagement

With the era we live in it’s almost become a commodity to work in the field you’ve schooled for. Usually, most of people find themselves working jobs they are not that passionate about either because those bring money or because they were the first thing offered to them after getting a degree. This, no doubt, leads to dissatisfaction that then ends in low quality employee engagement at a work place. […]

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Ulster Bank Host the 3rd IDA “Meet Your Neighbours” Networking Event

The 3rd IDA/Ulster Bank “Meet Your Neighbours” Networking Event took place in Ulster Bank on George’s Quay on Thursday evening, 16th October 2014. The event was another huge success, driven by the strong attendance of c. 100 people from 50 different companies. The theme for the evening was “A Ghoulish Gathering” which added to the relaxed and somewhat festive atmosphere. There was a real buzz in the room as each […]

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Google Ads Banner Campaign 101

Creating a Google Ads banner campaign is a good choice for anyone just beginning advertising campaigns. Google has a built in Adsense network in which your ads will be displayed. Users will see your ads on Google search results pages and on websites which are part of Google’s Adsense network, without you having to organize or plan any of it. Creating An Ad First, create a Google AdWords account if […]

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[Infographic] The Evolution of Computer Viruses

Computer viruses as we know them today first became a widespread problem during the late 80s. Although they had existed since the mid 70s, home computers were virtually non-existent so they were never regarded as an issue. Real computers were a rare commodity owned only by technology experts and businesses. Anyone who did own one during this time would have more than likely had some form of programming knowledge and […]

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GM CEO Mary Barra: A Leading Lady With a Lot on Her Hands

General Motors has had a deservedly rough time in the public relations sphere. The company’s failure to acknowledge and repair the Chevy Cobalt’s faulty ignition switches has cost the company over $1.1 billion and resulted in the deaths of at least 13 people. Mary Barra took the reins at GM in 2014 just before the company issued its first Cobalt recalls. According to a report by former U.S. Attorney Anton […]

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The Best Laid Plans of Mice & Men

Back in the hazy days of summer, when certainty was the watchword of the FX markets and volatility had been consigned to the archives of the financial markets, the path for US & UK interest rates and by extension the path for the US dollar and Sterling seemed mapped out for the year ahead. Meanwhile in Europe, the Ukraine crisis is a further blow to the moribund European economy while […]

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Start-up Story: Marry Me Ireland

After fifteen years of being together, and a beautiful daughter, I had no intention of getting married. Marriage was to me an institution, archaic, outdated and not relevant to me. So when I was proposed to, on bended knee, in front of all our friends at a Christmas party – I felt myself nodding, but inside felt torn. Weddings represented the frou-frou, the formulaic, and I was anything but. So […]

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Networking Tips – Get Networking Or Miss Out!

Networking…..the word fills you with dread. You imagine walking into a room full of suits and heels. Feel like you are the only one in the room who just drove here with the petrol gauge on ‘E’. Everyone seems to know each other already. Your heart is beating, you’ve fixed a smile on your face. You get a coffee. Smile at the lady who is also getting a coffee. You […]

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SEO Optimization Tips – Please the Almighty Google

There is no denying that if you want your website to get noticed, you need to make Google happy. I’m not saying that Google is some pagan god who determines the fate of all websites, but it can defiantly feel like that at times. But, at the end of the day, Google and other search engines are a compilation of sophisticated algorithms with the purpose to provide the best user […]

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Ways to Improve Meetings

Become the fly on the wall at the Monday morning management meeting, and you will see the essence of any organisation. Research confirms our suspicions that most meetings are useless. Here are some simple tips to improve meetings and make them productive. In their 2012 survey, Wasting time at Work, salary.com revealed 47% of respondents rated “attending too many meetings” as their biggest time thief. Unproductive meetings Many of you […]

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€2 million, 3 Gateways, 6 Companies

Three research groups at Waterford Institute of Technology (WIT) have been recently awarded almost €2 million by Enterprise Ireland to deliver technology solutions for 6 companies. The funding will enable researchers in all three of the Institute’s Enterprise Ireland supported Technology Gateways to work with the companies in the areas of agri-food, ICT and biomedical devices. James O’Sullivan, Technology Transfer Manager at WIT said, “These are very large scale projects […]

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Best 5 Colors That Increase Productivity

Color is the single most powerful design element for improving aesthetic of a living space. The ideal color of the walls and ceiling can affect the dimensions of the space and its lighting as well as the mood of a person that spends a lot of time in it. Colors significantly affect the mood and the efficiency of your employees. Studies have shown that each color has different effects on […]

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4 Content Marketing Tips

Marketing has changed from being sales driven to focusing on earning the interest of the consumers by providing content that is helpful, relevant and informative. Because of this reason content marketing has been named the present and future of marketing. The millennial era has seen the introduction of a new type of customer, one that wishes to search for the best deal as opposed to being sold directly to. The […]

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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will be performing below par in terms of traffic and conversions. Keywords and PPC Marketing The main aim of putting up ads is to get searchers to click […]

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