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Why Outbound Lead Generation is a Necessary Pain

Everyone’s talking about inbound marketing these days. Personally, I’m getting a little tired of it (though I’m definitely one of the culprits adding to the incessant noise). Outbound lead generation tactics are still legit! They may be a little more expensive, but the best lead generation campaigns use a combination of […]

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Should Marketing and HR Be More Coordinated?

How closely does your marketing department work with the HR department? Probably not particularly closely, they aren’t necessarily two departments that you would automatically put hand-in-hand. But, in fact, they should be working together very closely in order to maximize company value, according to new research.   A new paper […]

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How to Make Influencer Marketing Work for You

People are over-saturated by advertisement these days and marketers are forced to try new ways of getting consumer attention. Influencer marketing isn’t a new idea, but it is a refreshing take on an old staples of marketing- advocacy and social proof. Influencer marketing focuses on individuals who themselves have great […]

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Build Your Personal Brand The Right Way

If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Why is a Personal Brand Important for an Entrepreneur? When people read […]

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Twitter is Dead! Long Live Twitter!

I had already started writing this when the Twitter landscape changed yesterday (again!). The change I’m talking about is the announcement that Twitter has won the bid to live-stream Thursday night NFL games. This indicates a significant change to the platform’s offering. Let me go back to what this post was going […]

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5 Ways Relationship Marketing Can Benefit Your Business

Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Understanding […]

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Employee Suspension and Flawed Procedure

Suspending an employee most likely occurs in two instances where: The employee has been through a disciplinary process and the sanction imposed has been suspension without pay for a period of time. The employee has allegedly committed an act of gross misconduct and is suspended with pay pending the outcome […]

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