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How to Create a Killer Brand Slogan

Slogans are essentially made to present your audience with a condensed version of your company’s mission statement. They’re one of the first things your customers will see about your product/service and, as such, a slogan often becomes identified as a synonym for your brand. Big and small businesses alike can […]

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A Guide to Content Marketing for Startups

Content marketing, over recent years, is the buzzword that just won’t disappear from the marketing arena. This is no surprise. A successful and well-crafted content marketing strategy really can prove to be game-changing for businesses. Content marketing drives your search engine optimisation (SEO) to grow your audience socially, enables you […]

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4 Reasons Your Outdated SEO Strategy Isn’t Sustainable

Online brands can’t afford not to optimize their web properties for search engines. According to a study from BrightEdge, organic search drives 51% of all online traffic, while social media only accounts for 5%. Unfortunately, creating a viable long-term SEO strategy is difficult, because Google is constantly changing its algorithm […]

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