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Optimising your YouTube videos

YouTube is now the second largest search engine after Google, with over a billion users and across 54 languages. With an audience this large, isn’t it time you thought about including YouTube in your social media strategy? Uploading your own videos to YouTube is a great way to increase your […]

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5 Ways To Retain Online Customers

Customer service is of the highest important. But so is customer retention. It is a fact that a high customer retention rate contributes to a business’ sustainability and profitability. Research has proven that customer acquisition costs a company more than customer retention. But the way a business goes about its […]

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Link Building and Its Advantages

It is possible to drive traffic to the websites that the customer wants to promote by providing links to it from other sites and pages.  This increases the traffic generated and more importantly increases the ranking on search engines.  Since a major part of the assessment that a search engine […]

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Marketing Automation: Small Businesses Can’t Survive Without It

The current economy isn’t favorable to small businesses. They need to implement new strategies to operate more efficiently and cost-effectively. Every small business should leverage marketing automation tools to meet these goals. New Marketing Automation Tools Cater to Small Businesses Marketing automation is highly beneficial to companies of all sizes. […]

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How To Turn Your Billboard Into A Sales Machine

The concept of marketing has undergone a huge evolution in recent times, ever since its perceived inception back in 1895 (when psychologist Harlow Gale engaged 200 businesses Minnesota to gauge their perspectives on advertising). This evolution has included numerous stages, while we have also seen a marked transition between offline […]

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