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Christian bookstore enjoys global e-commerce success

ICM Books Direct launches world’s first Christian bookstore iPhone app. E-commerce is helping a bookstore in the Armagh countryside become one of the world’s leading suppliers of Christian books.

ICM Books Direct today (Tuesday March 8, 2011) becomes the first Christian bookstore worldwide to launch an iPhone app, having already tripled sales through its popular website in the last 12 months.


Boosting global sales

The company ships to countries including the US, France, Australia and Japan, in addition to the UK and Ireland, from its rural location near Lurgan, and expects the new e-commerce enabled iPhone app to help further boost global sales.

The app is one of the very first full e-commerce enabled iPhone apps to be developed by a Northern Ireland company.

Alan Millar of Lisburn-based GCD Technologies, which developed ICM’s website and iPhone app, says that the market for Christian books is enormous.


Multi-billion dollar industry

“Christian books are a multi-billion dollar industry and there are tens of thousands of Christian bookstores around the world. Becoming the very first to launch an iPhone app is therefore really significant, and gives ICM Books a head start on its competitors,” Mr Millar points out.

“When the company was founded in the mid-1990s, it was a traditional bookstore selling used books, but it has grown to include a purpose built warehouse stocking over 10,000 Christian books and media, from where it distributes to tens of thousands of customers around the world.

“The company’s business model is to provide a wide-range of Christian books at low prices to a global customer-base with the highest quality service, and the new iPhone app really supports this.

“Whilst the owner of the company doesn’t even own a mobile phone, he realises the need to be innovative and to utilise online and mobile media to reach new audiences,” he adds.

ICM Books is one of the biggest independent Christian Book sellers in the UK and is situated in the heart of the Northern Ireland countryside. It sells Christian books, CDs and DVDs not only to individuals but also Christian books shops, churches, fellowships and other Christian organisations.