Email marketing is not dead.
In fact, the greatest regret of most bloggers is not collecting emails since day one.
Having your visitors’ emails allow you to continually market to them even after your rankings on Google go down or when your social accounts are not as active.
The following are 5 ways you can collect more email sign-ups:
Now, you may think that pop-ups are annoying simply because it blocks your view of the content you want to read.
But a good pop-up that offers a valuable freebie in exchange for your email is not.
If you want to take your pop-ups up a notch, use gifs as your background like how Neil Patel does it:
(animation not included)
Content upgrades can be anything from a pdf version of your blog post to checklists to worksheets.
For example, if you wrote a 5000 word blog post, chances are that lot of your visitors would want to save it for later. They could bookmark the page but they may not have an internet connection later.
Neville Medhora has a great example here:
What he offers is a pdf version of his long blog post, what he asks in return is your email.
Page takeovers look like this:
This one is from Backlinko.com
They takeover the entire page. You would have to scroll down to see the rest of the page.
If you want to take it up a notch, make your email opt-ins page specific and provide a member only subject specific email course, it could be just a curation of all your posts in an e-mail campaign.
For example, if your visitors land on a page you wrote about SEO, prepare an email sequence that talks purely about SEO. If they opt in on a page about Content Marketing, make an email sequence on Content Marketing.
eBooks are perhaps the most common giveaway in the industry to collect e-mails.
Here’s how you can go about getting more people to sign up with their emails to get your eBook:
Create a landing page purely just for email opt-in’s.
Search for industry blogs, guest post there and link to your landing page.
Pro tip: Create eBooks in partnership with other people in the space so that you can cross promote on each other’s email list.
In conclusion, to collect more email sign ups:
- Utilize pop-ups
- Offer content upgrades
- Use page takeovers
- Create ebooks (in partnership with other companies, if possible).
This post was written by Ben Sim from iPrice group.