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Commodity Hell

There has been a lot of literature on the latest management fads (all principles apply, a SWOT analysis will always work) and about the speed of change, the need to be different and the unpredictability of the future. The only thing you can control in that context is being different.

Here is the problem, to be different, we are all applying the same management and strategy techniques, which are in itself commoditised, available to everybody and therefore reinforce commodity hell . Using the same management and strategy techniques as everybody else will make it very difficult to be different.

Look for inspiration in philosophy, biology, religion, technology, nature, etc. (anywhere but management) to think about the strategic directions you want to take

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