So you’ve decided you want your company to be front and center on the social media scene. You made a company Facebook page and immediately emailed everyone you know to go and like it.
One like, two likes, 10 likes, 1000 likes.
Suddenly, sales spike. You’re selling more than ever before and literally rolling in money.
Okay, now wake up, dreams over. That’s just not how things work.
Likes simply aren’t enough
In today’s bustling world of social media, likes simply aren’t enough anymore. Think about it, what is a like? It just means that someone somewhere clicked a button on your company Facebook page at some point. Nothing more. A like does not equate to a sale, and a like does not equate to a real connection with a customer. Its just a like.
I know you’re saying to yourself, “I have 1000 likes though! That has to count for something, right?!” Honestly, not really. Just because 1000 people “like” your page, doesn’t mean they actually want to do business with you. Frankly, a handful probably don’t even realize they liked your page. Social media has become so casual in the last few years that likes are outdated, and their only practical application is to get updates about new features, products, sales etc. to your customers in one fell swoop.
It’s time to abandon the notion that likes are synonymous with sales or happy customers. If you want to maintain a company Facebook page, fine, but don’t be surprised if it has little to no impact on your bottom line. Yes, this is a dismal thought, but unfortunately that’s the way it is. So now you’re asking yourself “what am I to do with all of these likes?”
You Have options
As mentioned before, the best thing you can do is use your company Facebook page to broadcast important information to your customers, specifically those who liked your page. Depending on users’ newsfeed settings, your messages and promotions can be broadcasted directly to their news feeds.
Additionally, you can use your company Facebook to get customer feedback. Post a poll, pose a question, let people comment.
Otherwise, likes don’t have much practical value. Business is changing every day, and both businesses and customers alike are straying from social media and striving to make more deep, personal connections. Adding Live Chat to your website gives you a direct line of communication with any customer, current or potential. Email Ticket Management and Call Management allow you to connect with customers through various, direct mediums, and a well populated knowledge base empowers your customers to help themselves while browsing your website. Putting more effort into practical customer connection tools will reap far greater rewards than a bunch of empty “likes.”
Stop counting likes and start making real connections with potential and current customers. The future of business is so much more than just likes on a Facebook page–the future is personal.