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Why Core Values Should Be At the Center of Every Corporate Culture

Cadence is the backbone of every company. Everyone from the employees to vendors understand what you stand for based on what they see you do time and time again.. In other words, this is the energy of the business where people draw on in order to power the business. A business should always ensure that everyone follows the cadence for maximum results. Every business can have its own type of cadence however they must be disciplined.

Core values educate employees, clients, potential customers and even other companies. This ensures that everyone has a clear picture as to what the company is about. It also ensures that the company’s identity is defined. For those in the highly competitive industries, this gives them added advantage. Below are additional reasons why core values are essential in any line of work.

Core values guide and support in decision making

Once in awhile, the cause of action to be taken isn’t always clear. By following the company’s core values, employees or the employer are able to make the best decision when it comes to some issues. For example, if you want everyone in the company to become better leaders to their teams, reinforce this with your actions. This may also come in handy when an employee needs some guidance on how to react to something done or said by a colleague. This also aids in forming great strategies that follow the company’s core values.

Core values can be used as recruitment and retention tools

Job seekers are nowadays studying the company they want to apply in order to have a better understanding of their core values. This ensures that they are better prepared for the interview.

They are also used as retention tools. Companies need employees who are in line with the core values. Every employee who doesn’t follow or improve on the company’s cadence sticks out like a sore thumb. On the other side of the same coin, many crave structured employee recognition programs.

Core values ensure more collaboration and better wellbeing

Without a common purpose, egos may dominate leading to poor work or deadlines being missed. With a clear purpose, employees come together as a team to work towards a common goal.

The wellbeing of a person may improve with a better working place. Science has proven that deeply held core values in a company reduce stress in its employees. This is due to the fact that energy shifts in the brain from the emotional center to the prefrontal cortex responsible for calm, rational thinking. This directs mental energy to more creative thinking.

In addition, by incorporating core values, the company is able to weigh better on the payroll and payroll software. It ensures that employees receive the accurate salary and on time. This is by measuring the input of an employee and their adherence to the values.

Most people confuse core values with strategies. In order to come up with core values for a company one must go through certain questions. For example, are the core values important whether or not they are rewarded, would you hold on to these core values for the rest of your life, if you were to start another organization would you maintain the same core values, etc.

All and all, different organizations have different core values. The most common are accountability, commitment, community, balance, empowerment, diversity, safety, innovation, ownership and integrity.

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