It is estimated that each year there are around 600,000 new businesses starting up in the UK alone. This means that there are a lot of businesses needing data to get them connected to the right people and create relationships with a range of different clients.
If you are a start-up business or small business struggling to get ready for 2017 then here are a few data solutions that can help get you off to a great start this New Year:
To make sure you are making the most of the data you have you need to make sure that you are doing regular data cleanses. This means removing duplicated records, keeping a backup of all raw data, finding and replacing errors and keeping everything well organised.
Once you have data cleansed you can get yourself some more up to date Data. This means your business is working out with the old and in with the new. Companies that provide data like MIB Business Data will then be able to find you a list of contacts that are more relevant to your business.
As part of the data cleanse, and to make sure that you are progressing with your business, you need to make sure you are carrying out regular split testing. This means making sure that you test the quality of your data, whether there are any emails being bounced back, or people on the list that have no interest in what you are selling.
This is very important to make sure you do not spend time pursuing contacts that are uninterested.
Remembering Your Target Audience
One of the easiest mistakes for small businesses to make is forgetting who they are or where their target audience are situated. This is very important.
For example: If you are contacting someone who lives in Australia but you are doing it during your day time, it might mean that this person does not answer the phone or their email because they are not at work. They may even be asleep.
Instead you should work out when the best times are to contact potential clients, whether that is on their commute (around 8:30am and 5:30pm) and then send out any communications at that point. This saves you time and money as you do not have to keep trying to contact the client when they are unavailable.
Marketing Your Data
Data solutions are necessary for your business to keep on growing. But once all the data has been cleaned, improved and organised it is time to get your data out there to the right people.
In 2017 it isn’t all about writing letters, sending postcards or mail to make sure you connect with the right. This year is about email marketing.
This means get your well worded emails, opening lines and data ready to be sent out to all the right people but all online. Forget the hand written letters, it is all about using the internet to your own advantage nowadays. For more data solutions contact MIB today.