Here’s a fantastic guide to dealing with the media. Its a Publicity Guide for community and NGO activists published by the European Anti Poverty Network (Ireland) – people who do great work with little funding. However this guide can also be applied to small businesses.
It’s very useful for people and organisations with little or no experience in publicity work, to give a basic grounding in how the media works, and how to best interact with it.
The guide mediaguide is broken up into the following sections:
Creating a Media Strategy
The questions you need to ask. Who are you trying to reach with your message, and how will you reach them?
Creating a Media List
How to build a database of your local and national media. Getting their contact details.
Building a Relationship with the media
How should you interact with the media. Dealing with them on a one to one basis.
Preparing for Interviews
Interviews for radio and television. The Do’s and Don’ts. How to make sure you speak about what you want to speak about.
Writing a Press Release
How to write and issue a press release. The basic rules for news writing and the importance of pictures
Writing letters to the editor. Keeping it short and snappy.
Sample Press Releases
Some sample press releases demonstrating how they should be written
Major Print and Radio Outlets
Circulation and listenership figures for the major media outlets in Ireland.
Phone numbers and email addresses for the main news and current affairs shows on RTE, Today FM and Newstalk.
We have also started to create a media contacts file – this one is for news desks and business desks – for anyone who has a press release that they want circulated.