You all know that most of the management team of Smallbusinesscan contains of old people, digital nomads, dinosaurs, with little understanding of anything modern.
So when we wrote a guide on marketing we went back to the 4Ps, the way Kotler intended. Have a look here.
Are you a teddy bear or a shark
About branding, holistic marketing that creates a consistent experience across the price, product, place an promotion (not just promotion). Asking questions such as “if your brand was a movie, which movie would that be?” “Describe your brand as an animal” Teddy bear or shark?
We stayed away from social media in this guide. We simply don’t understand it. Particularly after finding out that Facebook also works for headstones. Have a look here.
What do you think about Facebook? About social media in general? Does it really sell? Would you like to review our social media guide? Let us know on the forum.
And the real Duh! came when the young snots on our team pointed out that the question I asked is typical of an old dinosaur like myself! It is not about that, it is happening. Get on the program. The question is how you use Facebook (or other social media channels) most effectively. And they are right of course. Let us know what you think.
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