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Do You Have Billion Dollar Potential?

Do you have a compelling value proposition?

  • Is it breakthrough?
  • Is it sustainable?
  • Does it leverage the supply chains at lower prices with good enough quality?
  • Is it an unmet need?
  • Is there a high perceived value?
  • Do you deliver an unique experience?
  • Are the reasons for buying in the emotional or financial?
  • Are you new product/service driven?


Are you clear to all your stakeholders about:

  • Target market
  • Customer profile
  • Value provided

Is it a high growth market?

  • Is the market clearly segmented?
  • Are your market segments growing at multiple rates?
  • Is the market big enough to grow at least one 1 bln. company
  • Is your growth rate higher than your competitors
  • Can you grow your current market share with a 1000%
  • Are (potential) customers open to buy from small companies like yours?
  • What is the level of competition (how truly distinctive is your offering)?

Are you shaped by your customers?

  • Do you partner with your customers to help define the benefits, give feedback, field trails?
  • Do clients use your product and services with their clients?
  • Do your customers refer you on and help you grow?
  • Does the 20/80 rule apply?
  • Are you best clients growing at multiple rates?
  • Do you use client testimonials in all your communications?
  • Does the management meet regularly with important customers?
  • Does your R+D department work with leading customers.

Do you have impressive partners?

  • Is partnering part of your core strategy?
  • Do you have alliances with bigger companies?
  • Are the alliances managed at executive level?
  • Is there an alliance with the Big Brother or Sister?
  • Are you the only one in your market with such a alliance?
  • Do you benefit significantly (revenue, cost reduction, growth) from alliances?
  • Are the win-wins of the alliances mutual?

Are you making enough money?

  • Is financial information easy accessible and transparent?
  • Do you measure and optimise the profitability per customer?
  • Do you consistently exceed the stated goals?
  • Do you consistently exceed the analysts‚Äô expectations?
  • Do you have an exceptional ROI compared to cost of capital?
  • Do you generate free cash flow?
  • Is the growth of cash flow greater than revenue growth?
  • Do you re-invest surpluses in accelerated revenue growth or product development?

How good is your management team?

  • Is the leadership driven by consistent company values?
  • Does the management identify and clearly communicate the top strategic priorities?
  • Is there an exploration, team and innovation culture?
  • Is cross functional, high performance the norm?
  • Is that innovation culture actively promoted by the management?
  • Is there a balance in the team between internal and external focus?
  • Do you execute well?

How good is your board of directors?

  • Do you have a CEO that is grown a billion Euro company before?
  • IS your board NOT dominated by your management team and investors?
  • Does your board consist of CEOs of other billion Euro companies?
  • Are your customers represented on your board?
  • Is the biggest alliance partner on your board?
  • Does the board focus on long term growth vs short term return?
  • Are you management team extremely well prepared when engaging with board members?


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