Exporting continues to be very topical on Small Business Can. Users might be interested in an event in Northern Ireland on February 17 as part of a series of events on doing business in Asia, organised by UKTI. Ulster Bank and Invest Northern Ireland are supporting the event.
This seminar, in Dunadry Hotel, will focus on developing new business opportunities in China, India, Indonesia, Malaysia, Hong Kong, Vietnam, Singapore and Sri Lanka.
Some of these economies will see very significant economic growth for the foreseeable, whilst more traditional export economies for Northern Ireland companies are either still in recession or only experiencing modest growth. It makes sense to look closely at whether you could do business in these markets.
This event will allow businesses to get the latest on-the-ground information on the business and political climates in these countries, delivered by experts in Asian markets.
There will also be the opportunity for one-to-one meetings for advice on your business prospects in these markets and networking opportunities with delegates and speakers. You can get more information from www.businessinasia.co.uk. When registering on the site, you can quote the code ‘ulsterbank’ for a free place.
There is also an interesting article on this blog at present on breaking into the Chinese market, written by Small Business Can member Gerard Brandon. It gives some great insight into the consumer behaviour of Chinese people and some great examples of how western companies have succeeded and failed in their efforts to break into China. There is even a lesson in basic Chinese. Find out how to say face, harmony, thrift or endurance and why these terms are important in negotiations in China.
Tips include making sure you know what your brand means in Chinese, as the pronunciation could actually be insulting or rude, as some western brands have found. Gerard also provides some interesting statistics on spending power in and the demographics of China, which would be useful to anyone considering it as an export market.
Accompanying this article are interviews with representatives of two companies who are exporting. One is a more established exporter with a foot already in emerging markets, whilst the other is newer to selling overseas. But both have the right idea.
If you want to ask some questions of or engage with companies who are exporting successfully, why not post a question on our forum or use the community to link up with other businesses.