A stylish and well-crafted media campaign can do incredible things for a product, but the majority of consumers will judge a product by its appearance on the shelf next to other items. The final decision to buy is usually made in store or whilst browsing a website, so making sure that your packaging is attractive and informative is essential to ensuring your products success. Your item must be able to immediately grab the attention of your target audience, and different generations will look for different things on product labels. Younger consumers are generally attracted to stylish and unique labels; whereas older generations will look for clear, easy to read nutritional content and the impact of the product on the environment. The correct packaging can make or break your product, and as we become more environmentally aware it has now become apparent that bigger is not always better.
Effective Product Packaging
Packaging made from completely recyclable materials has become more popular amongst consumers, and many will take this into account when making their final purchase. Clean and simple labelling is attractive to those who seek to live a more eco-friendly existence, and using a minimal amount of materials will cut down on the cost and amount of waste. Packaging which can be reused is also a good idea for companies that wish to break into the environmentally friendly market, and using sustainable materials such as hemp will give you an edge over the competition. It is also important to include as much information as possible about the nutritional and environmental benefits of the product, but be sure to keep the layout clear and easy to read.
Giveaways and Promotions
Another way to ensure your product will stand out from the competition is to offer added incentives included in the packaging. Free gifts are always an attention grabber, as well as competitions and games for children. Many products now include a Quick Response Code (QR) on their labels which allows consumers to visit the website or online store of a company by scanning the code with a smartphone. This is an incredible way to increase sales as customers can scan the item and visit the website before purchasing the product, and this can generate opportunities for cross selling and upselling related products. A clever way to encourage repeat purchasing is to offer discounts on the next purchase of the same item. This can be in the form of coupons printed directly onto the label or packaging. Adding an embellishment to the label will help to sell your product, so consider spending a little extra to achieve a professional look.
Appeal to the Optical Nerve
Whatever your product, a clever and eye-catching label will ensure that your product will fly off the shelves and could even bring many lifelong customers. Humans are visual creatures and will usually judge something on its appearance in the first few seconds, so in product labelling there are no second chances. The right packaging will ensure your products success in an extremely competitive market, and help you to stand out from the crowd. By opting for environmentally friendly materials, you can even contribute towards saving the environment, and help to ensure a cleaner planet for future generations.