Emerging
The business is driven by the imperative of making sales. Without sales, there is no survival. The market is approached in a random way initially. Low-hanging fruit is the objective. Successful business sales patterns eventually replace ad hoc experimentation and not knowing where the next piece of business will come from.
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Money
Establish lines of credit to support cash flow. Manage earnings, customers and suppliers as a support to cash flow. Devise a funding plan : identify funding requirements; match with funding sources; identify potential funding types and funding contacts and create the funding proposition.
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Management
Management
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Motivation
Motivation
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Marketing
Promote the new product that is different. Capture initial customer accounts and commercialise. Get revenues flowing in, to fund big sales push.
