This month’s topic is the sales funnel.
Did you know your business has already a funnel?
It’s what you might call “marketing”, “sales”, “SEO”, “content marketing”, “social media”, “sales pipeline”, “digital marketing strategy”…
The number 1 problem?
Your website’s lack of structure, organization, process, planning.
For example, you drive traffic with SEO & PPC but then there’s no plan to turn traffic into sales: you leave people with only 2 options… Buy Now, or Good Bye.
A funnel is what transforms your website into a selling machine, where Attraction, Interest, Desire and Action (A.I.D.A.) are put in place to take a complete stranger towards the sale.
I’m currently working on my own funnels so I believe this is perfect timing. We will:
• Find out not 1, not 9, but 99 reasons why your website needs a funnel
• Take a look at the most successful website funnels
• Learn how to build a funnel and what tools to use