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CX Masterclass

September 7, 2016 @ 4:00 pm - 7:30 pm

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“Customer Experience is today’s business benchmark”

That’s what Forbes Magazine believes – but does your company’s Customer Experience (CX) make the grade? If you want a shortcut to the CX premier league, make sure you’re at Ireland’s first CX Masterclass on 7th September.


What you’ll hear

The CX Academy are bringing you Ireland’s first CX Masterclass. A high-powered evening seminar that will deliver key CX insights to time-poor business owners, managers and customer-facing staff. Over 3.5 hours, you’ll hear how to:

  • Differentiate your business without additional cost
  • Lock in your best customers
  • Find out how you compare with Ireland’s and the world’s best CX companies
  • Implement organisational change so staff members get behind a new CX culture
  • Persuade current customers to amplify your message amongst friends, family and colleagues
  • Segment and design remarkable customer journeys
  • Develop new relationships with like-minded professional business people

You’ll get the inside story on CX strategies that are working in Ireland and worldwide – and the mistakes to avoid. You will walk away with a simple framework to implement in your business tomorrow.


Michael Killeen, founder of Ireland’s leading CX insights company CXi, and Brian Waldron of Peoplefirst, Ireland’s foremost CX training company, will lead the CX Masterclass. They will distill decades of insights on how to develop meaningful, long-term relationships with customers.
“Every Irish business owner needs to get a grasp on Customer Experience Excellence. Michael and Brian will give you this and more.”

Brendan Barr – Standard Life


Small Business Can is a proud supporter and partner of the CX Academy. We have negotiated a €20 discount for Ireland’s first CX Masterclass. It is being held in Trinity College, Dublin on September 7th. For full course details go to and enter the code: EARLYSBC16 to get your Small Business Can discount.


September 7, 2016
4:00 pm - 7:30 pm




Edmond Burke Theatre
Trinity College Dublin, College Green
Dublin, Leinster D2 Ireland
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