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Ecommerce Customer Acquisition Workshop, Dublin, 8th April

April 8, 2015 @ 6:30 pm - 8:00 pm

The workshop “Ecommerce Customer Acquisition Strategies” will take place on Wednesday 8th of April 2015 between 18:30 – 20:00 at the Dublin Chamber of Commerce (7 Clare St, Dublin 2). This 90 minutes seminar held by Rodolfo Melogli will help business professionals understand, calculate and use LTV (customer LifeTime Value) and CAC (Customer Acquisition Cost) to plan their marketing strategies effectively.
“A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers – but only a 5-20% chance of selling to a prospect.” – said Rodolfo Melogli.  “Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers. This workshop is a great opportunity for business owners to understand the importance of customer acquisition and finally plan their sales strategy more efficiently.”
The workshop is part of a series of marketing events held in Dublin on a monthly basis, “Ecommerce that Works”, and is dedicated to ecommerce and retail entrepreneurs who want to take their business to the next level. The monthly events provide an opportunity for business owners and managers to network, create business relationships, learn new strategies to increase sales and share ideas about making their websites profitable and automated.
Registration for the event is mandatory and can be done by visiting the following website page:


April 8, 2015
6:30 pm - 8:00 pm
Event Categories:
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Rodolfo Melogli
087 3249714


Dublin Chamber of Commerce
7 Clare Street
Dublin, Dublin Ireland
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