The workshop “Ecommerce Customer Acquisition Strategies” will take place on Wednesday 8th of April 2015 between 18:30 – 20:00 at the Dublin Chamber of Commerce (7 Clare St, Dublin 2). This 90 minutes seminar held by Rodolfo Melogli will help business professionals understand, calculate and use LTV (customer LifeTime Value) and CAC (Customer Acquisition Cost) to plan their marketing strategies effectively.
“A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers – but only a 5-20% chance of selling to a prospect.” – said Rodolfo Melogli. “Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers. This workshop is a great opportunity for business owners to understand the importance of customer acquisition and finally plan their sales strategy more efficiently.”
The workshop is part of a series of marketing events held in Dublin on a monthly basis, “Ecommerce that Works”, and is dedicated to ecommerce and retail entrepreneurs who want to take their business to the next level. The monthly events provide an opportunity for business owners and managers to network, create business relationships, learn new strategies to increase sales and share ideas about making their websites profitable and automated.
The idea for Small Business Can comes from an Ulster Bank initiative when we went and talked to hundreds of businesspeople and asked them about the types of business supports they most valued. The majority said that they valued the insights of other businesspeople the most. We came up with smallbusinesscan.com, a site run by businesspeople for businesspeople. Read more...