What is Hackathon?
Liam Moran explains what it means:
Serious commercial opportunity
The magic is about 50 seconds into the video. The intent is to commercialise the ideas from the hackathon that are interesting enough. With Ulster Bank as the first customer. With the winner getting embedded within Ulster Bank, with access to the Ulster Bank ecosystem, expertise, connections and senior staff. That is an opportunity this is not the be sniffed at.
You can also win other prices (drones, cameras, headphones, etc.), but the real prize is the business opportunity.