For us, Twitter has been the best tool for getting sign ups to training courses. Twitter generates a good deal of revenue for us but the route is indirect. It works something like this:
Tweet out interesting things at the best times.
In between those interesting things, do data capture. (We populate our Mailing List and Interest list using Twitter)
Create segmented mailing lists that we send mails out to e.g. People in Dublin interested in Google Analytics.
Send mailshots directing people to the website and get course purchases from there.
What this workshop will do
Show you how to gain the right followers, have potential customers follow you.
Automate your marketing on Twitter to free up your time to do other things.
Have a Lead Generation plan for Twitter using Twitter cards. I’ve gotten 100s of leads from them.
Analyse how well you’re doing using Twitter’s own analytics tool.
Examples of Twitter PR campaigns we ran that got national attention.
Evaluate whether Twitter Ads are for you.
About your trainer:
Damien is someone that’s been on Twitter from the start, knows how to genuinely make it work for a business without pulling follower generation scams or begging for Retweets. There aren’t tricks, the secret to getting business on Twitter is to treat Twitter like a business tool.
About Mulley Communications:
Our mantra is “Make Others Successful”. With this course we want to make Twitter work better for you
The idea for Small Business Can comes from an Ulster Bank initiative when we went and talked to hundreds of businesspeople and asked them about the types of business supports they most valued. The majority said that they valued the insights of other businesspeople the most. We came up with smallbusinesscan.com, a site run by businesspeople for businesspeople. Read more...