At the launch event, attended by Pat Breen and Alan Dukes, Breen described it as “an essential tool” for any Irish business considering entering Asian markets and Dukes viewed it as significant in furthering the aim of Asia Matters to improve Ireland-Asia linkages.
With a foreword from An Taoiseach Enda Kenny TD, content includes interviews with the chief executives of Irish Government agencies IDA Ireland, Enterprise Ireland, Bord Bia and Tourism Ireland on their strategies in relation to Asia along with insights from IBEC, the Irish Exporters Association and the Irish Funds Industry Association.
A range of Irish businesses that have achieved success in various Asian markets share their experiences and insights, including Sean O’Driscoll, chief executive of Glen Dimplex, Declan Fearon, managing director of Tipperary Crystal and Liam Casey, chief executive of PCH International.
There are country profiles on Asian markets, both big and small, including the latest key economic indicators, as well as exclusive commentary from individual Asian ambassadors to Ireland. For any business looking to export to Asia this content is invaluable.
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