Have you ever dreamed of starting your own business? Every year thousands of people fulfill their dream of becoming an entrepreneur only to encounter unforeseen obstacles that cause their venture to fail. In fact, 90% of startups fail within their first year. Learn why it’s so hard to start and sustain a successful business and how you avoid some of the common pitfalls like financing failures.
Product or Service Isn’t Wanted
A survey conducted among failed startup founders said that the lack of market or need for their product, was the main reason for their failed business. Basically they didn’t have a product or service enough people wanted or need. Check for flaws in your demand with these areas.
- Weak Value Proposition
A value proposition is a statement that says why people should buy your product. For example, people buy Aspirin because they know it will get rid of aches and pains. Your product needs to have a clear value proposition in order for people to know why they should buy your product.
- Wrong Time
No matter how great your idea is, your business must be relevant to today’s consumers. If your business is ahead or behind the times, it’ll be very hard to gain traction. Are there already a thousand stores just like yours in the neighborhood? Get in at the right time and your business will take off.
Not Enough Money
Money management is critical for any business, but especially in a startup. The key to proper financial management is having the right equipment when you start. In order for your business to function, you need certain essential equipment. Do not decide to invest in the necessary items after you have open up shop. That’s like flying a plane that’s only 95% ready. You should also keep enough cash on hand for day-to-day operations. A business cannot be sustainable if you don’t have enough daily cash. If you know it will take off in time, a loan might be a good way to get on your feet. Talk to investors as well to see what options you might have for outside funding.
Not the Right People
In order to have a successful business, you need to build it with the right people. However, just because someone is skilled at their craft, does not mean they are great management partners. Business is a tough environment and your team needs to be composed of people with key skills, leadership ability, and similar vision. Find people who will work with you to achieve your vision. You should also be willing and able to compensate them. Even if you picked the best, they will easily fall away or desert you if they can’t see the rewards. Use a good system and a Pay Stub Calculator to make sure everyone is compensated accurately.
You team will need to generate good business ideas, test them, and thoroughly carry out your business strategies. If you have a great management team you will probably be able to avoid the other two causes of failed startups.
Before you decide to open your own business, create a well thought out business plan. As Benjamin Franklin said, “If you fail to plan, you plan to fail”. Study why businesses fail and plan how you can overcome these challenges. Once you have a solid plan, get what you need, and start your dream business!