In "Engage, The complete guide for brands and business to build, cultivate and measure success in the new web", by Brian Solis there are buckets of checklist. If ypu check his blog, you will find. Here are some notes:
Does what is says on the tin
· Marketing 2.0
· Engage or Die
· Internet makes everything local
· Explains all media
· Importance of brand
· Everything is about context
· Attention dashboard
· Importance of back channel
· Signal to noise ratio
· Importance of reputation management (we are all brand managers)
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