Small Business Can

Hi All,

We recently gave a start-up some free facilities, this is ongoing and I hope to use this as part of our PR . I posted an article about this on our Blog in May, when Wefoundit took up our offer. We also promoted this on various Groups on Linkedin and got some good responses

We also got a bit of PR for it from Bizstartup but no pick-up from any mainstream media

I now want to do a follow-up article on how wefoundit have been doing. This will be a combination of allowing me to remind people about Electronic Recycling and also help promote Wefoundit as part of our assistance in their development.

One of the original reasons for making the offer was to allow me to get our name in front of people on a regular basis, without annoying them but, I have just realised that I need something more, something that will give a little more focus on what we at Electronic Recycling do and hopefully result in more obsolete electronic equipment coming through the front door.

Any suggestions greatly appreciated

Brendan Palmer
Computer Recycler
Data Security Expert

Hi Brendan, it strikes me that your Computers for Schools initiative would be a great one for PR. There should be lots of great stories in there for local newspapers about schools benefiting from this equipment with someone from Electronic Recyling in photos and quoted in the press release talking about the benefits of recycled electronics.

In terms of companies using your equipment, there should be an opportunity for business papers if you can calculate the kinds of monetary savings that SMEs can make through using recycled electronics and maybe using the company you refer to as a case study in terms of how much they have saved.

There's maybe also an advice article that you could offer to start-up magazines about how start-up businesses can make big savings by utilising recycled equipment.

Chris

Hi Brendan

You could also try the techie publications, like Silicon Republic, the Computers in Bsuiness section of the Sunday Business Post and PC Live Magazine. Lifestyle-orientated and local radio programmes may also be interested in your Computers in Schools initiative.

By the way, I have a computer that I would like recycled. There, you're already getting a lead!

Best wishes,

Derbhile