How Customer Experience (CX) can give your business a competitive edge
In the world of small to medium businesses, it is becoming harder to differentiate from others. Customers are tired of hearing brands talk about themselves. They demand that businesses stop over promising and instead, start over delivering.
Here are four actions you can take to give your business a competitive edge:
Differentiate your business with gold-standard CX
Positioning your business as having the best product or the best price is no longer a viable strategy to differentiate your business. Your competitors are all doing the same. Brands are now competing through CX.
Implement organisational change so staff members will welcome the new CX culture
Best in class CX starts with your employees. If you want to incorporate CX into your business plan you need to make sure your staff are on board and fully understand what is required from them.
Lock in your best customers
Focusing your attention on acquiring new customers is very time-consuming and can take up a large amount of your budget. Instead, move your focus to keeping the customers you already have by giving gold standard CX.
Persuade current customers to amplify your promise amongst friends, family and colleagues
If a customer has an experience with your brand that surprises and delights them, they will become a loyal ambassador- someone who will sell on your behalf. Our job is no longer to sell; it’s to get our customers to do the selling for us.
So how do you offer gold-standard CX? You start by learning from the experts at Ireland’s first CX Masterclass.
The CX Masterclass, run by the CX Academy, will cover all of the above topics and more in a concentrated 3.5hr session. Bringing clear insight and practical tips to help small to medium business owners and managers sharpen their CX and differentiate their business.
Small Business Can is a proud supporter and partner of the CX Academy. We have negotiated a €20 discount for Ireland’s first CX Masterclass. The class will take place in Trinity College, Dublin on September 7th from 4.00 – 7.30 pm. For full course details visit the landing page and enter the code: EARLYSBC16 to get your Small Business Can discount.
There are also group discounts available for four or more people, please call 01-6622277 to arrange.