The last thing you want from an e-mail campaign is people not reading what you have in stored for them. The following are tips you can test with your e-mails to skyrocket your open rates.
Don’t just test the subject line
The first thing most people change when it comes to optimizing their e-mail campaigns are their subject lines.
But there is another thing just as important – the name of the sender.
If your recipient signed up because of what you have to offer, please use your name as the sender.
Don’t commit the fool’s error by sending e-mails from the email@example.com or firstname.lastname@example.org.
What are good open rates?
It’s important to look at UORs – unique open rates, since they indicate the number of persons who open the emails, not the number of times the email was opened.
A very good amount is 40%.
If your open rate is less than 20%… something is wrong.
It is very important to avoid a low open rate as email providers i.e. Gmail may filter your email in the spam folder.
Emoticons/emoji’s in your subject line (use it but don’t abuse it)
Subject lines such as “hey :-)” tend to get more clicks simply due to the fact that it stands out more.
Lower case subject lines / casual subject lines
A casual subject line believe it or not (in lower case), gets the recipients attention among a sea of formal emails.
Examples like “hey check this out” gives the reader the impression that they got it from a friend.
Plus, which would you rather open first when you enter your inbox? A formal email or a casual one?
Address them by their first name
The simplest tweak you can do is put their first name in the subject line.
For example “Ben, thinking about driving more traffic to your site?”
In short, to increase your email open rates:
- Ensure you send it from your personal email address
- Use emojis in your headline
- Use lower case and more casual headlines
- Address them by their first name