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Getting the Recognition YOU and YOUR Business Deserve

You may have seen several posts on Small Business Can about entering the upcoming Business Achievers Awards, which celebrate the spirit of excellence and innovation of our most successful entrepreneurs and businesses throughout Ireland (closing date 26th September).

As a Business Women Can Ambassador, I have been engaging with women led organisations, encouraging them to enter the awards. I contacted 2 personal friends, one male and one female, who both own and run very successful businesses. The male entrepreneur could not wait to apply and thought it was a brilliant way of showcasing his business. The female business owner, on the other hand, wasn’t quite so keen…she didn’t want to be perceived as showing off and while her business was doing well, it wasn’t (in her opinion) quite at the place to shout out about – ‘maybe in a couple of years time’.

Discussing further, it is not any doubt in the business, rather herself and what others would think. A survey of 2,000 British women carried out by Head & Shoulders found that 24% of women lack confidence to highlight things they’ve done well. Jo Swinson, minister for women and equalities, acknowledges “confidence can be a real barrier to women achieving their full potential”.

At Ulster Bank we know that its important to provide women with a platform to succeed in business. That’s why we support Women in Business NI and run our own Business Women Can initiative. For us, Business Women Can is about building a network of like-minded individuals, who in turn can help and support female business owners in the marketplace.

As for entering Business Achievers, the specific women-led business category in Business Achievers Awards is another platform to showcase your business. And, with only 18 per cent of all established business entrepreneurs being female led, we need to stand up and be counted. Enter the awards here.

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