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Good Food Ireland to have ‘Experience’ at NPC

Emphasising its commitment to local food, Good Food Ireland is creating a live food ‘Experience’ at the National Ploughing Championships in New Ross, Co Wexford on 25-27 September.

Minister Brendan Howlin TD will officially open the Experience, which is sponsored by Ulster Bank.

It will include cookery demonstrations from well-known chefs including Darina Allen and Catherine Fulvio using Irish ingredient led recipes as well as food tastings from artisan food producers and talks.

An all-island brand standard, Good Food Ireland was established by Margaret Jeffares from her farm in Co Wexford in November 2006 to link the agri/food sector with the hospitality sector.

A recent Grant Thornton Survey reported that Good Food Ireland has increased the business profile or heightened the awareness of sourcing local food of almost 70pc of its approved providers.

As a result, 92pc of these businesses have increased their purchasing of Irish food, directly contributing in the region of some €50m to the local Irish economy.

“Despite being an internationally recognised producer of good food, Ireland had not yet established a reputation for interesting and consistently good cuisine and food service,” said Jeffares.

“It was my belief that if I could create a market opportunity for trusted authentic food experiences driving business to the hospitality sector, that in turn they would purchase more Irish food from farmers, food producers and fishermen and contribute greatly to the local Irish economy.”

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