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Google is Fast Becoming the King of Small Business and Start-Up Collaboration

When I hear stories about companies having access to all our information, I have to admit, there are hairs on the back of my neck that shoot straight-up. I grew up during the dawn of the digital age, and I have seen many friends and family members suffer through the challenges that result from identity theft, or critical information falling into the wrong hands.

As I ventured into the freelance world, I was forced (kicking and screaming) to embrace Google’s cloud-based productivity suite. Google Sheets became the default choice of companies that need

Google Drive is Destroying OneDrive

For companies that transfer massive amounts of data, and want to keep that information within a closed system, there are many unlimited file transfer solutions available on the market today. But, for the average remote team collaborating on a project, Google Drive is a compelling choice.

At just $9.99/mo for an entire terabyte of storage space, it’s a tough value to beat. Even Dropbox has had trouble meeting the sub-$10 price-point; their solutions start at $15 per month, per user. Oh, and Microsoft? Yeah, they’re doing about as well with OneDrive as they have managed to do with Internet Explorer.

For information that I prefer to remain out of the hands of the world’s largest search engine, I rely on OneDrive (begrudgingly). OneDrive is EXTREMELY slow at uploads and the file browser has serious lag when switching between files.

So, for me, when it comes to file storage for projects that do not require maximum security, Google Drive is the obvious choice. Although, there are certainly enough conspiracy theories out there to scare away even the most informed technologist from using their platform.

For Collaboration, Google Docs and Sheets are Phenomenal

Outside of file storage, there’s the matter of collaborating across platforms. When teams need to share information, update each other on new developments and work at the speed of a keystroke, Google Docs and Sheets are PHENOMENAL.

I can provide anecdotal evidence that Google is taking over the collaboration space. Looking back at the last twenty projects I’ve contributed to, I recall being asked to use Google Docs and Sheets for at least 15 of them. There are only three that I recall being sent Word documents or OneDrive links to files. So, in my line of work, I’ve seen at least 75% of remote teams using Google instead of Microsoft’s products.

Google Apps for Work is Quickly Growing in Popularity

Wired openly admits, as do I, that Microsoft is the most popular choice for large corporations. BUT, Google Apps for Work was retooled in October of 2016, and more updates have been released since. From late 2016 onwards, Google Apps for Work has outpaced the adoption rate of Office 365 for Business.

For Small Businesses, The G-Suite is More Popular in the C-Suite

According to several financial advisors from CoinEdge, small business owners have become more cash conscious since the recession. They are seeking new solutions to improve efficiency, but don’t want to spend a lot of money on them. G-Suite is the solution many need.

I think there are a few key reasons that G-Suite has become so popular with small businesses. First, there’s a free version of Google’s productivity programs available to scrappy start-ups that need to innovate on a budget. Unless you’re a student, there aren’t many discounts available from Microsoft.

Thankfully, the size of word documents in the cloud means that most start-ups and small businesses won’t need to shell out for additional storage space. As a yardstick, we can rely on the average size of a Word document: 270 kb. Every Google Account comes standard with 15 gigabytes of free storage. That’s nearly 56,000 word documents.

I’ve been writing for more than 4 years and I haven’t come close to creating 3,000 word documents. At this pace, it will take me 74 years to run out of free space. Of course, there are other file types that I upload. But honestly, worst-case, I’ll upgrade to Google’s 100 gigabyte plan for $1.99/mo. I’m sure I can cash-flow that.

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