Starting a business is one of the most rewarding things you can ever accomplish. After all, you worked extremely hard to get your plan ready to launch, so it’s about time that you get to show it off to the public. But you can’t simply throw up a sign and hope that people come flooding through the doors. You need to make a splash. You need a Grand Opening Event, and we’ll give you the short list to your Big Day!
Be sure you check the business liability laws in the area to ensure you are legally prepared to do so. If there is any hiccup that can put your company at risk, it may be a good idea to hold off on the grand opening until you’ve got it figured out. For instance, if you are hosting an event outside to promote the event, you may need to take on special permits from the city or follow certain laws to keep people safe. The bottom line is: understand the responsibilities you are about to undertake.
If you are going to host an event for your groundbreaking, be sure to contact the local press and let them know about your company and what you do. This could help you get the exposure you need to hit the ground running. It’s a good idea to get the feelers out there well in advance of your groundbreaking.
You need to set aside a portion of your budget for marketing or lead generation. Having a great business is only a start. To succeed, you’ve got to make sure people know about it. After all, that’s what your grand opening is all about. Start with a website and a blog, get your social media accounts started, and start connecting with your market. If print is big in the community, consider taking out an ad. Traditional advertising continues to be a proven method for generating interest.
Social media is your biggest asset when your company launches. You need to ensure your company has social media accounts and that you use it to let fans and followers know about your business. Be sure to know your demographics and try out a variety of social accounts that suit your needs. After a while, you’ll start to learn where you get the most traction.
Even when you spread the word via social media and other outlets, you’ll still need to signage to funnel people into your grand opening, as well as generate foot traffic later on. Traditional signs and flags still get attention, but consider using a specialty outlet like BuildAFlag for a more unique approach. The more you can place your branding around town on signage and flags, the better chance you’ll have at generating some interest.
When you start a new company, you want to be sure you have the support of the local community. This is why it’s a good idea to have a grand opening event solely for those in the local community. For instance, be sure to contact your chamber of commerce and local government officials to make them aware of your business and to entice them to check you out. You can get the support of individuals in the community this way, and this can help you create better relationships as you continue to grow.
It’s an oldie, but a goodie. Offer door prizes or discounts to your attendees. Give them something to turn their heads and get them in your door long enough to “wow” them. Advertise a drawing through your social media accounts and communicate it through your other marketing channels. Do everything you can to make sure that the word is out to as many people as possible.
Starting a business is a lot of work, and you are going to experience your fair share of trials and tribulations along the way. Make sure that you keep a positive mind frame and take everything in as it happens. Remember that it’s all part of the challenge, and that you’re ready.