Google+ is becoming an ever more popular social network these days, but are you utilizing it in the right way for your website? If you don’t already have a Google+ account, now is the time to create one. If you already have one, make sure you’re following these five tips to maximize your site’s page rank in the search engines. The end result for your site? More visitors, more page views, and more business.
Set up a Blog and Profile
What makes Google+ unique when compared to other social networking sites is that it is partnered with Blogger. This allows you to directly implement your blog into your Google+ profile. This is great for website owners who have blogs for SEO purposes. Set up your blog and sync it to your profile; make sure that you update it regularly and optimize your posts for SEO keywords. Also, make sure your profile is completely filled out as well.
Use Hashtags to Your Advantage
Make sure you’re tagging your Google+ posts appropriately by using #hashtags. When used with Google+, #hashtags will automatically help you join in on global conversations going on about any given keyword. For example, if you have a website where you sell handmade jewellery, be sure you link to it in your Google+ profile and, when you update your profile with new posts, consider tagging words like #jewellery, #handmade, and other relevant keywords. It’ll make your profile easier to find for those interested in the same things.
Consider Using Google Hangouts
Google Hangouts is Google’s chat client that allows you to video, voice, or text chat with many people at once. You can use this to your advantage by holding regular “hangouts” with people you’ve connected with. Just be careful that your conversation doesn’t turn into a blatant advertisement for your website, as this can turn people away.
Sign Up for Google Maps
If your business has a physical location, make sure that you register it with Google Maps. This will make it much easier to find when people search the local area for businesses that provide the same goods and services as yours.
Optimize Your YouTube Videos
When you upload videos to YouTube through Google+, make sure you tag them with relevant keywords to make them easier to find. Be sure you also include a link to your website in the description of the video. This will allow you to drive more traffic to your site after people watch your video. Also, share your video on your Google+ profiles and other social networking profiles so that you can enjoy more page views.
As you can see, there are many ways to go about boosting your site’s page rankings in the search engine just by using Google+, a free service. Be sure to keep these tips in mind, and your site will be moving its way up the rank in no time at all.
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