Small business owners spend a lot of time thinking about how to make their business grow, but they are often not prepared when that growth happens. Scaling a small business to keep up growth will require you to rethink how you operate. But if you want to keep growing in a sustainable way, then you need to learn how to manage it. Here are few ways you can manage the growth of your small business and keep your company running smoothly:
Re-Think Your Org Chart
Before you start hiring, think about the people you already employ. Is there someone on your team that could take on more responsibility? Is there a job that you do that someone else could do just as well? Even if it requires a small raise, it’s often better to promote within than to spend time and money on a new hire. Look for ways to better utilize your existing team — including yourself — to free up time for more profitable activities.
Using freelancers can be tricky because you have to take a leap of faith and trust them. But good freelancers are skilled professionals that can quickly boost your capabilities. Try posting small jobs to Craigslist to see what talent is available and try a few different freelancers to find one you like.
Once you’ve found a good freelancer for your needs, then work with them to figure out a schedule and number of hours that keeps them engaged. This is important as you don’t want them to abandon you because they found a better-paying gig.
Automate the Easy Stuff
There are many repetitive tasks that require time but little brain power. Look at things like invoicing, time tracking and email marketing for examples of things that could be done by software. If you can cost-effectively turn a task over to a machine, then do so. Local banks or any Orem credit union can help you find valuable automated resources such as credit card processing, business checking, tax accounting etc. Note that business reporting is a great place to look for inefficiencies, especially if you aren’t using a CRM.
Let Some Things Go
You may not be able to tell at first, but some jobs and clients are not going to be worth keeping as your company grows. As your pipeline fills, take the time to look at your current client roster, their account history, and the ease of working with them.
If a client isn’t paying your full rate, is hard to work with, or doesn’t often pay on time then think about dropping them as you gain new business. You may experience some temporary losses, but you’ll be in a better position to take on new clients and will probably save yourself some headaches too.
Growth Creates the Best Types of Problems
Congratulations! You’ve got a growing business and now you have to build the organization to support it. Yes, this can be stressful, but the alternative is scraping by. You should expect to have some growing pains along the way, but keep adjusting and you’ll get to a point where growth is something that you can celebrate without reservations.