It is a well-known fact that people try to find a niche for their small business so that they have less competition and they have more room for advancement. However, the smaller your niche is, the less competition you have but also, you need customers with more specific needs. Therefore, you need to make sure that people with those needs will come looking for you. With that in mind, you need to make your business as visible as possible without breaking the bank. In this post we look at how to make your business more visible on a low budget.
When people need something today, especially if they need something specific, they will grab the keyboard or their smartphones and they will type it in. Therefore, you need to learn all there is to know about SEO, or even hire an expert to help you with your website, all so that your site and your business are the first thing that comes up in the online search to your potential customers. You need to consider pay per click advertisements, careful choice of keywords, AdWords and all those things. You also need to make sure that your site is SEO friendly on its own, so make sure you learn all about it, or you hire somebody that already knows these things. Investments in online marketing need to be done carefully and in a smart way because this is probably the best and the most specific way to find clients and customers because you already know they want and need what you have to offer.
This is all about being visible in the most literal sense of the word. This is about having a great logo and well-chosen colors that you can use in order to build a visual identity that people will notice. Once that part is done, you need to make sure your store or the office is eye catching but now annoying from the outside. Make your vehicles visible and make them stand out from the crowd as they are like moving billboards. Also, it is possible to letter trucks for a certain fee which really is a very smart deal as they move and spread the image miles around. Fliers, memos and other printed material needs to be done in this way as well.
Building an Image
It is a well-known fact that there is not a better way to advertise than to have a good word of the mouth about your business. To achieve this you need excellent return policy, very friendly customer service, out of this world service at all times and you need to make sure that your community loves you. This is done by doing neighborly things like hosting local events and sponsoring good causes around your store. Pay for refurbishing of the children’s playground nearby, or clean up some dump site making it a lovely place again. Do something for the community and it will chose you over other businesses.
Promotional items and other gifts
Good promotional product can be filed under building a good image as well as offline advertisements. Giving away something for free is always a token of good will and people like getting free stuff. On the other hand, a logo, company colors and some short info about where to find you and how are something that people carry with them, like a keychain or a pen, or have in front of them at all times, like calendars or coffee mugs. Chose something cool and creative.
Being visible means being present both online and offline in the lives of your potential customers. There are more expensive and cheaper ways to do so. However, in marketing, more money doesn’t necessarily means better campaign, so try to invest smart and well.