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How to Use YouTube in Your Business

Did you know that YouTube is not only a place to see people smashing wedding cakes and hamsters skating but also a great place in marketing your business? Yes, YouTube is yet another effective way to leverage your business to another level. The key in using YouTube effectively as a business tool depends on how you offer the content that explains all the aspects and perspective of the business in a concise and clear manner.

More exposure/more leads
Uploading fresh and new videos about you will generally enhance your exposure that will serve as your advertisement to gather more potential customers and clients.

Developers have created a better and improved YouTube with added new features that allow customers interaction such as rating your video and placing comments that will provide more exposure that will later give you the chance of getting more leads. YouTube is yet another tool that enriches your exposure and gives you the advantage of distributing it to people that also allows them to spread your content to other viewers gathering more potential and interested customers.

Making the YouTube Campaign a Success
Here are some tips that will help you in utilising YouTube more effectively:

If you have the idea of using a video in promoting your business and making as an answer to their question, then you should make your presentation more effective in making it a simple video on “how to” which is a good way in creating a content that will surely come-up with most results in search engines. For instance, a florist can make a video in making a flower design or arrangement. Just make sure of putting your phone number and your shop’s URL at the end if your video.

Explaining to your viewers commonly asked questions. If you have the trouble of explaining info’s to your vendors and clients then making a YouTube video and embedding it in your site will do all the explanation for you.

Interviewing satisfied customers – customers will surely feel very special after getting themselves exposed, right? Yes, this way you are hitting two birds with one stone; getting live testimonials from customers will surely gather more customers, not only making your satisfied customer more satisfied, you are also building credibility for new clients.

Advertise and expose
YouTube is not only good as a social network hub; it is also a very potential tool for business that helps advertise and expose your business to millions of people around the globe. Advancements such as brand new home pages, new channel pages and YouTube Analytics will surely hook you up with your potential customers. With such new features you are capable of optimising and personalising your channel quickly anytime you like so that you can be found more quickly. You can also add your website, social profile and blogs that will drive traffic in your web properties.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Post by Tara Dalrymple. For more visit


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