Today, majority of consumers head to the Internet in search of products and services. Therefore, it is important to make sure that your business website is as popular as possible online. One of the main strategies of ensuring this is performing Search Engine Optimization (SEO). This is a process that optimizes your website and makes it more popular on the Internet. There are a number of activities, which are performed in SEO. One of these is social media optimization. In this activity, your website is promoted on various social media platforms. Examples of these platforms are Facebook, Twitter and Instagram.
Social media optimization is one of the most effective strategies in SEO. When executed successfully, a social media optimization campaign can boost the success of your overall SEO effort. Proper website promotion in social media platforms results in better consumer acquisition and more traffic to your website. Moreover, the rank of your website can increase if you have an effective social media marketing strategy in place. This is because the Google algorithms consider signals in social media when ranking websites. In this way, we can see the connection between social media promotion and SEO. Here are some more ways in which social media optimization works to promote SEO.
Google search engine actively analyses Twitter posts so as to collect new content
Google is the most famous search engine on the Internet. Internet users use it as their primary search engine. As such, this search engine has advanced algorithms that ensure it indexes as many websites as possible on the World Wide Web. By using these algorithms, the search engine crawlers create indexes of websites. Today, these crawlers even create website indexes from Twitter posts. Google can now collect information about your website from your Twitter posts. It is able to collect this information from tweets, retweets, the total number of people who interacted with your tweet and the time frames that your tweets were made. All this information is collected by the search engine to index your website and award it a rank in the search engine results. Therefore, you can actually boost your site’s performance online by curating your tweets. Moreover, all the people who see your tweets can follow your link and view your site resulting in more organic views. This shows how social media can promote SEO.
You can now perform link building through social media posts
One of the activities that are performed in Search Engine Optimization (SEO) is link building. This is where you create a network of links in other websites and blogs. These links direct viewers from these locations right back into your website. A rich network of legitimate links improves the reputation of your website on the Internet. As a result, search engines can rank your website higher. As a matter of fact, when links to your website are shared on social media platforms, it counts as link building. In a bid to ensure that only legitimate link backs are considered when ranking your website, Google search engine now considers Facebook posts, tweets and other social media interactions when analyzing links to your website. This is because it is impossible to manipulate these posts to unethically increase the back-links to your website. Some webmasters resort to unethical strategies, such as creating fake websites and linking back from them. Google search engine considers social media posts as highly reliable for linking. In this way, social media plays a crucial role in promoting your website’s SEO by being a good method to perform link building.
Increase the authority of your website through social media
According to a top SEO agency, one of the factors that affect the ranking of your website is its credibility. If you have a credible site, then you can enjoy high ranks. Credibility is built by having many reliable back links and also your influence on social media platforms. Search engines such as Google consider the relevance of your social media posts, their resonance as well as how far your social media connections reach. Therefore, you can use your social media pages to boost the credibility of your website. This can be accomplished by ensuring that every post your make is relevant to your brand. Moreover, ensure that you reach as many people as possible whenever you make these posts. In addition to that, ensure that the people who see and comment on your posts are influential in social media. Good examples of such are other influential brands or bloggers.
Search engines now consider content to be king
Google is the most popular and widely used social media platform on the Internet. It has gone through a myriad of algorithm changes to make it better and more powerful. Throughout these changes, content has become king. Nothing is more important to Google search engine than high quality content in your website. The content in your site should be helpful to visitors. Moreover, it should communicate in a friendly tone and provide them with answers to the questions that they could have. There are some activities that webmasters perform to make their websites more popular online. Examples of such are inserting keywords in the content, optimizing your headings as well as your meta descriptions too. However, it is important to ensure that the content in your website answers the questions that visitors have, which actually brought them to your website. By ensuring that it does, you are able to perform content marketing. This level of quality should be extended to the posts that you make in your social media pages.
Social media optimization is a major activity in SEO. Not only does it make your website more popular, it facilitates other SEO activities such as link building and content marketing. As such, social media is a tool that webmasters can use to execute effective SEO in their websites.