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Innovation As The New Normal

Ulster Bank is basing their innovation team in Dogpatchlab. The coolest tech start up space in Dublin. Here is why.


Dogpatch Labs houses some of the IDA’s most promising clients, including many well know tech companies that are scaling operations in Europe for the first time, and Enterprise Ireland backed early stage Irish start-ups. All companies in Dogpatch Labs have potential for high-growth and are looking to create, test, market and deliver scalable world-class technology products and services


It is located in the heart of the Dublin Docklands in the historic CHQ Building, it currently spans an area of 13,500 sq ft of space on the ground floor. Very soon that space is nearly doubling with the support of Ulster Bank.

Robin Marshall, CIO Ulster Bank

One of the people behind this is Robin Marshall, the CIO of Ulster Bank. His job is to manage what he call the two speed IT. The enterprise part of the IT and the agile, innovative part. Both are important, but in his view, particular the agile IT is essential for Ulster Bank to stay relevant.

Statement of intent

“The partnership with Dogpatch is one of the main statements of intent to increase the agile IT capability and bring business customers into the process of innovation. Because customers are at the heart of this initiative. it will be a combination of making space available, bringing in the capabilities and access to events. The aim is to improve customer experience, which means it does not all need to be bing bang, it can be incremental improvement too. Above all we try to keep it simple”.

Innovation as the new normal

“Innovation has to become the new normal for Ulster Bank, which means that everyone, staff, clients and stakeholders need to get involved. It is not a static process or a project, it is constant movement and it is culture”.

“I think innovation has to become the new normal for most business and I am sure we can learn from each other. I am looking forward to it”


If you want to engage with Ulster Bank, contact He will point you in the right direction. Or feel free to drop into Dogpatchlab. We will be there.

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